Ways to Bore Your Au­di­ence

Business Events News - - News -

Di­rec­tor of Con­fer­ence Fo­cus, Max Turpin is shar­ing his in­sights on a range of top­ics with a reg­u­lar col­umn in BEN. Top­ics in­clude new gen­er­a­tion events and mak­ing events ef­fec­tive and valu­able.

LOOK­ING for ways to bore your meet­ing at­ten­dees? Here are a few top-notch sug­ges­tions…..

Use the same venue: Even though you have plenty of al­ter­na­tives, make sure you book the same venue as last year. Noth­ing ex­cites event go­ers more than re­turn­ing to the same venue year af­ter year. Yes, I know you know the venue and it works for you but for your del­e­gates who’ve at­tended be­fore, it be­comes a lit­tle like Ground­hog Day with­out Bill Mur­ray and any hu­mour.

Use the same agenda: In much the same way, use last year’s agenda as a tem­plate to cre­ate this year’s event. Did I say “cre­ate”? I’m sorry, I meant copy. This be­comes the per­fect com­bi­na­tion to in­stantly bore at­ten­dees – same venue, copied agenda. A clas­sic one-two punch guar­an­teed to knock out most peo­ple be­fore you even get started.

Open­ing: Use the highly im­por­tant open­ing of your event to talk about your­self, try to get a few laughs with a corny story or anec­dote, or per­haps spend 15 min­utes go­ing through the num­bers of the an­nual re­port – some­thing ev­ery­one could have read be­fore­hand. These are ter­rific ways to suck the ex­cite­ment out of the room right from the off. Present ir­rel­e­vant con­tent: Keep the bore­dom go­ing through­out the day by or­gan­is­ing back-to-back oneway pre­sen­ta­tions. Noth­ing bores peo­ple more and puts them to sleep more ef­fec­tively than get­ting them to sit pas­sively for hours on end and force-feed­ing them con­tent that a) they have no in­ter­est in b) isn’t rel­e­vant to them c) if it is rel­e­vant, it’s given with­out con­text and d) they’re left won­der­ing how to use the in­for­ma­tion, how to ap­ply it and how it’s at all valu­able.

The manda­tory guest speaker: Or per­haps that should that be “mun­dane-atory”?! I have to say I do won­der why or­gan­i­sa­tions in­sist on hav­ing an in­vited guest speaker to present at their events. I’m sure for most it’s a case of,“we’ve al­ways had one”. I won­der about their value. I won­der about any long-last­ing im­pact they have on at­ten­dees past that night’s din­ner. Par­tic­u­larly mo­ti­va­tional speak­ers whose sto­ries of in­cred­i­ble feats of achieve­ment have no rel­e­vance to any­one in the room. Get this ‘cos it’s hu­man na­ture: most peo­ple aren’t in­ter­ested in you. They’re in­ter­ested in them­selves. So talk about them, make it rel­e­vant for them and you won’t bore them.

If you’d like to learn more about how to make your events fresh, in­no­va­tive and ef­fec­tive, please con­tact Max Turpin at Con­fer­ence Fo­cus on 02 9700 7740 or email max@con­fer­ence­fo­cus.com.au.

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