Ways to Bore Your Audience
Director of Conference Focus, Max Turpin is sharing his insights on a range of topics with a regular column in BEN. Topics include new generation events and making events effective and valuable.
LOOKING for ways to bore your meeting attendees? Here are a few top-notch suggestions…..
Use the same venue: Even though you have plenty of alternatives, make sure you book the same venue as last year. Nothing excites event goers more than returning to the same venue year after year. Yes, I know you know the venue and it works for you but for your delegates who’ve attended before, it becomes a little like Groundhog Day without Bill Murray and any humour.
Use the same agenda: In much the same way, use last year’s agenda as a template to create this year’s event. Did I say “create”? I’m sorry, I meant copy. This becomes the perfect combination to instantly bore attendees – same venue, copied agenda. A classic one-two punch guaranteed to knock out most people before you even get started.
Opening: Use the highly important opening of your event to talk about yourself, try to get a few laughs with a corny story or anecdote, or perhaps spend 15 minutes going through the numbers of the annual report – something everyone could have read beforehand. These are terrific ways to suck the excitement out of the room right from the off. Present irrelevant content: Keep the boredom going throughout the day by organising back-to-back oneway presentations. Nothing bores people more and puts them to sleep more effectively than getting them to sit passively for hours on end and force-feeding them content that a) they have no interest in b) isn’t relevant to them c) if it is relevant, it’s given without context and d) they’re left wondering how to use the information, how to apply it and how it’s at all valuable.
The mandatory guest speaker: Or perhaps that should that be “mundane-atory”?! I have to say I do wonder why organisations insist on having an invited guest speaker to present at their events. I’m sure for most it’s a case of,“we’ve always had one”. I wonder about their value. I wonder about any long-lasting impact they have on attendees past that night’s dinner. Particularly motivational speakers whose stories of incredible feats of achievement have no relevance to anyone in the room. Get this ‘cos it’s human nature: most people aren’t interested in you. They’re interested in themselves. So talk about them, make it relevant for them and you won’t bore them.
If you’d like to learn more about how to make your events fresh, innovative and effective, please contact Max Turpin at Conference Focus on 02 9700 7740 or email email@example.com.