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AUS­TRALIA’S ex­hi­bi­tions and events sec­tor has re­ported a healthy surge in rev­enues in an in­dus­try-wide re­port that high­lights key ar­eas of pros­per­ity and cur­rent trends.

The Ex­hi­bi­tion & Event As­so­ci­a­tion of Aus­trala­sia (EEAA) out­lined its 2018 Mar­ket Mon­i­tor re­search at its an­nual con­fer­ence last week, re­veal­ing busi­ness sen­ti­ment across the in­dus­try to be pos­i­tive.

It found or­gan­is­ers, venues and sup­pli­ers all ex­pe­ri­enced growth in busi­ness last year, while also ex­press­ing lower lev­els of con­cern over the eco­nomic cli­mate than in pre­vi­ous years.

“This is a ma­jor pro­file study on the performance of our in­dus­try in 2017,” said EEAA chief ex­ec­u­tive Joyce DiMas­cio.

“It’s the first time we’ve had both a qual­i­ta­tive and quan­ti­ta­tive com­po­nent and the first time our data has been bench­marked against the rest of the world,” she said.

The re­search found 79% of event or­gan­is­ers ex­pe­ri­enced rev­enue growth in 2017 when com­pared to the pre­vi­ous year.

Health, travel, ed­u­ca­tion and busi­ness were seen as sec­tors with the great­est po­ten­tial for event growth, while the min­ing sec­tor was sin­gled out as an area in de­cline.

EEAA Pres­i­dent Spiro Anemogian­nis (pic­tured) said a key pos­i­tive from the re­search was that ex­hibitor sat­is­fac­tion scores in the Asia Pa­cific re­gion were higher than other re­gions.

He said “fes­ti­val­i­sa­tion” was a key trend iden­ti­fied in the re­search, with or­gan­is­ers adding en­ter­tain­ment to events to en­hance the visi­tor ex­pe­ri­ence and boost del­e­gate num­bers.

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