INDUSTRY REVENUE ON THE RISE
AUSTRALIA’S exhibitions and events sector has reported a healthy surge in revenues in an industry-wide report that highlights key areas of prosperity and current trends.
The Exhibition & Event Association of Australasia (EEAA) outlined its 2018 Market Monitor research at its annual conference last week, revealing business sentiment across the industry to be positive.
It found organisers, venues and suppliers all experienced growth in business last year, while also expressing lower levels of concern over the economic climate than in previous years.
“This is a major profile study on the performance of our industry in 2017,” said EEAA chief executive Joyce DiMascio.
“It’s the first time we’ve had both a qualitative and quantitative component and the first time our data has been benchmarked against the rest of the world,” she said.
The research found 79% of event organisers experienced revenue growth in 2017 when compared to the previous year.
Health, travel, education and business were seen as sectors with the greatest potential for event growth, while the mining sector was singled out as an area in decline.
EEAA President Spiro Anemogiannis (pictured) said a key positive from the research was that exhibitor satisfaction scores in the Asia Pacific region were higher than other regions.
He said “festivalisation” was a key trend identified in the research, with organisers adding entertainment to events to enhance the visitor experience and boost delegate numbers.