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MEL­BOURNE’S con­fer­ence sec­tor has vowed to con­tinue tak­ing risks in pur­suit of in­no­va­tion and dis­rup­tion, de­spite the can­cel­la­tion of the C2 Mel­bourne con­fer­ence.

The Oct event had been ex­pected to at­tract up to 3,000 del­e­gates for a cre­ative busi­ness event based around “in­spir­ing talks, col­lab­o­ra­tive work­shops, ex­pe­ri­en­tial brain­storm­ing ses­sions, per­for­mances and fes­tiv­i­ties”.

How­ever or­gan­is­ers this week con­firmed the Mel­bourne event - ini­tially planned for 2017 and post­poned to this year - would now be dropped to al­low a fo­cus on the es­tab­lished C2 event in Mon­treal in May.

“While we demon­strated our deep com­mit­ment to bring­ing C2 Mel­bourne to life, a se­ries of cir­cum­stances out­side of our con­trol made it im­pos­si­ble for us to ex­e­cute on the cre­ation of the event,” said C2 In­ter­na­tional pres­i­dent and chief ex­ec­u­tive of­fi­cer Richard St-Pierre.

The or­gan­i­sa­tion would not elab­o­rate on the rea­sons for the can­cel­la­tion, but said all ticket hold­ers would be re­funded.

A Vic­to­rian Gov­ern­ment spokesman said no tax­payer money had been lost as a re­sult of the can­cel­la­tion.

“This is un­for­tu­nate news, but the clo­sure of C2 Mel­bourne is a com­pany de­ci­sion,” he said.

Mel­bourne Con­ven­tion Bureau ceo Karen Bolinger said the de­ci­sion to en­ter into a re­la­tion­ship with C2 had been “about be­ing brave, in­no­va­tive and try­ing new things”.

“Whilst we are sur­prised and dis­ap­pointed to have re­ceived the news of the can­cel­la­tion of C2 Mel­bourne, we have been ad­vised that it is in the best in­ter­ests of Mel­bourne, our stake­hold­ers, part­ners and prospec­tive at­ten­dees,” she said.

“We will con­tinue to take risks and seek out op­por­tu­ni­ties for in­no­va­tion and dis­rup­tion in the con­fer­ence mar­ket.”

Mel­bourne Con­ven­tion & Ex­hi­bi­tion Cen­tre ceo Peter King said the cen­tre was cur­rently as­sess­ing the prospect of an on­go­ing part­ner­ship with C2 In­ter­na­tional.

The cen­tre was the host venue for the event and had also an­nounced a part­ner­ship in which “Sig­na­ture C2 Labs” and ex­pe­ri­ences would be avail­able to other event or­gan­is­ers.

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