TA and CZ sign

Business Events News - - Front Page -

TOURISM Aus­tralia (TA) and China South­ern Air­lines (CZ) have signed a three­year Me­moran­dum of Un­der­stand­ing to de­velop the busi­ness events travel sec­tor in China.

The or­gan­i­sa­tions will work to­gether to de­velop mar­ket­ing cam­paigns and pro­mo­tional ac­tiv­i­ties tar­get­ing MICE agents and cor­po­rate buy­ers in China, which is Aus­tralia’s largest source of vis­i­tors at 1.4 mil­lion (spend­ing worth $10.9 bil­lion) from year to May 2018.

Aus­tralia also wel­comed 100,000 busi­ness events vis­i­tors from China in that pe­riod, re­sult­ing in an in­crease of 11% with a to­tal spend of $586 mil­lion.

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