Auckland secures $45m worth of business events
AUCKLAND Convention Bureau (ACB), together with its members and industry partners, has won $45 million worth of business events in the year ending Jun 2018.
As a result of the wins, over 100 different business events have been secured and will be held over the next nine years, injecting millions of dollars into the regional economy.
“These wins will see the region host over 52,848 international and domestic delegates between 2018 and 2027, who will stay a total of 120,834 visitor nights,” said ACB head Anna Hayward.
The ACB has reported that Auckland’s market share for business events increased by 2% to 37% year ending Jun 2018, with Auckland hosting the greatest proportion - 26% of multiday conferences and conventions, thus generating 35% of total multi-day conference and convention delegate days.
Another highlight was the establishment of the Auckland International Business Events Advisory Group (AIBEAG), a group of experts and senior leaders in the business events sector enlisted to help enhance Auckland’s reputation and presence in the international market place.
Hayward said the AIBEAG provides guidance and market intelligence within the business events market.