How to choose the right venue for your event

Business Events News - - News -

CHOOS­ING the right venue for your event is cru­cial to its over­all suc­cess. Once you know the type of event you are plan­ning, and how many guests you in­tend to in­vite, you will have an idea of the type of venue you’ll need. Be sure to also con­sider the theme and style of the event, and that the venue re­flects this along with the guests ex­pec­ta­tions.

With the lo­gis­tics sorted, you will be armed with enough in­for­ma­tion to start re­search­ing venues. When it comes to choos­ing a venue, con­sider the fol­low­ing:

Lo­ca­tion

Make sure the lo­ca­tion is ac­ces­si­ble by trans­port and has good park­ing ac­cess, along with ac­com­mo­da­tion par­tic­u­larly if the event goes over a few days.

Ca­ter­ing

Food is such an im­por­tant el­e­ment to any event, so whether you choose to have canapes, a sit down meal, or a cock­tail op­tion, make sure the venue can of­fer what you want. Find out what spe­cial­ties the chef can pro­vide that can give your event a point of dif­fer­ence.

At­mos­phere

How the venue or event space looks and feels is a big part of an event at­mos­phere, and the mes­sage you want to con­vey.

Ser­vices and ac­ces­si­bil­ity

Con­sider your event au­di­ence and who are you are tar­get­ing, be it fam­i­lies, cor­po­rates, or gen­der spe­cific events, and try to pick a venue that would best sup­port their needs or ex­pec­ta­tions. For ex­am­ple, fam­i­lies may need ac­cess to baby change rooms, or chil­dren’s en­ter­tain­ment and enough room for chil­dren to run around in, whereas cor­po­rates would be ex­pect­ing an up-mar­ket bar ser­vice or cock­tail party.

Tech­nol­ogy ac­cess

En­sure that the venue will be able to han­dle the au­dio­vi­sual re­quire­ments for your event. Many venues will have an in-house AV team, such as AVPart­ners, who are able to make your light­ing, sound and vis­ual ideas come to life! This might in­clude any­thing from set­ting up a stage and mi­cro­phone for speeches, to a colour­ful and brightly lit ball­room with your logo pro­jected onto the walls.

Con­tact us to see how our venues can make your event a suc­cess.

Nigel Tay­lor is the Part­ner at Four Sea­sons Ho­tel Syd­ney for AVPart­ners, which cre­ates in­te­grated event ex­pe­ri­ences through com­bin­ing state-of- the-art au­dio­vi­sual tech­nol­ogy, un­ri­valled ex­per­tise and a highly-tai­lored ap­proach. www.avpart­ners.com

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