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MEET­INGS and events tech­nol­ogy spe­cial­ist Cvent has an­nounced the open­ing of its first of­fice in the Mid­dle East.

Lo­cated in Dubai, the new lo­ca­tion will serve as a re­gional hub en­abling the com­pany to ser­vice cur­rent clients more quickly and ad­dress the grow­ing de­mand for its event and hos­pi­tal­ity cloud plat­forms in the Mid­dle East and Africa.

“We signed our first Dubai cus­tomer nearly eight years ago and our de­ci­sion to tap into the MICE and busi­ness travel mar­kets in the Mid­dle East with a lo­cal of­fice was prompted by our val­ued busi­ness re­la­tion­ships in the re­gion and the grow­ing de­mand for our so­lu­tions,” said Cvent CEO and Founder Reg­gie Ag­gar­wal.

“The ad­di­tion of a phys­i­cal of­fice in the re­gion, along with a lo­cal team, will al­low us to spend more time with our cus­tomers and build closer re­la­tion­ships with them,” said Ag­gar­wal.

In re­sponse to in­creased MICE in­ter­est go­ing into the Mid­dle East and Africa (MEA) re­gion, Cvent launched a sep­a­rate cat­e­gory for MEA in its an­nual list of the Top Meet­ings Des­ti­na­tions, which can be viewed HERE.

With the up­com­ing World Expo 2020, the re­gion is set for growth in the tourism and hos­pi­tal­ity sec­tors.

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