IT’S NOT WHAT YOU KNOW, IT’S WHO YOU KNOW
We’ve all heard it before: it’s not what you know, but who you know. But what we should be thinking is: ‘It’s not who you know, but it’s about who knows you’.
I would also go as far as saying: ‘It’s not who you call but who calls you’.
And thanks to LinkedIn’s powerful platform, reaching out and building your network has never been easier with over 80% of Australia’s five million professionals now on LinkedIn.
With one click of a button you can connect with millions of new potential customers, find new potential partners to help grow your organisation, connect with the media to build your personal or company brand and even hire new staff. And best of all every connection you make is targeted.
Gone are the days where you need to spend countless amount of hours implementing marketing strategies in order to get in front of key decision makers for your product or service. LinkedIn allows you to search, connect and develop relationships in real time with anyone around the world 24 hours a day 7 days a week.
I am getting excited just writing about it. Take a moment now, stop and think about the possibilities this creates for you and your organisation.
No longer will you have to pay high recruitment fees to find new potential employees, simply use LinkedIn’s powerful recruitment features to search, find and connect with talent all over the world.
No longer will you have to spend hours and hours travelling to networking functions, in the hope that you will make a valuable contact. With LinkedIn you can connect with hundreds of targeted business professionals every week.
In a business world that is rapidly changing, learning and implementing the latest sales and marketing strategies is not a choice it is a necessity if you are to stay relevant.
Whether you are a newbie, have an account but not active or would like to further your education here are my top three tips in order to plan, connect and ultimately profit through LinkedIn: 1. First and foremost you need a compelling LinkedIn profile. In fact if you are ‘NOT’ on LinkedIn, I recommend stopping everything you’re doing right now and create a profile.
Your profile is one of if not the most important aspects of building your personal and professional network. Unlike 5-10 years ago, today people buy into you, before they even look into your company let alone your product.
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” –Tom Peters 2. Once you have completed your profile step two is all about creating a plan. I am sure you have heard of the saying: In life people don’t plan to fail they fail to plan. Well business is no different; planning gives you a sense of purpose and direction.
Think about some of the goals you would like to achieve within your current role over the next 3, 6, 12 months. Once you have written this down, now start to think about all the people you need to connect with in order to help you reach those milestones.
For example if you are looking to increase your personal or company profile you may want to start connecting with journalists and editors in business. If your aim is to increase revenue you may want to start connecting with potential joint venture partners.
The point is make sure that the connections you make are meaningful and targeted in helping you achieve your goals. 3. And finally add value. To be successful on LinkedIn and in business overall you have to think about WIIFT (What’s In It For Them) rather then WIIFU (What’s In It For You) initially.
Just because they accepted your connection invite doesn’t mean they are interested in what you have to say, remember: to be interesting you have to be interested.
Building relationships through LinkedIn is no different to dealing with people in a network function, it’s all about adding value and creating a winwin scenario.