But this is growth with structure, not for the sake of it. Hence the Dicksons merger and other acquisitions.
“We’ve acquired three businesses and merged with another one of equal size, all in a space of 18 months,” Rodney says.
Mergers and acquisitions allow Hollier to continue to evolve strategically and therefore add greater value.
One value-add that sets this company apart is the flat management structure. “Our national supply chain flat management structure and flexibility are probably our greatest assets and set us apart from our competition,” Arthur says. “We can offer truly national supply, where nobody else in our field can do that.”
Every business requires a modicum of flexibility. Technologies, customer requirements and attitudes are constantly shifting; it means those who fail to change are left behind. Yet Hollier continues to forge forward and Rodney puts this down to the flexibility the company has in working with suppliers.
“I don’t want to go directly into comparison to any competitors, but I think that flexibility in working closely with our suppliers and their customers delivers everybody exactly what they need. These relationships add a lot of value and ensure we can maximise consumer engagement and market opportunities.”
Rodney says trust is key when dealing with suppliers. Hollier is a company that from day one made it clear to suppliers that they would pay their bills on time. This was crucial to the company’s value offering during the establishment years. “I think we’re seen as people that have a moral obligation to pay our bills and that’s something that we implemented from day one and it’s something that I personally value,” Arthur says.
Rodney takes this further. “Cash is king within a business, but no more so than a capital intensive industry such as ours. Over the years we’ve formed a great relationship with suppliers through accessible levels of data and measurables. I guess once again it comes back to the flexibility, our willingness to work with suppliers on projects that are probably greater or better than some of their competitors.”
Every business requires a modicum of flexibility. Technologies, customer requirements and attitudes are constantly shifting; it means those who fail to change are left behind.’
Among the suppliers Hollier is renowned for setting high standards and working with integrity. They are known as fair and a company that can be trusted on its word.
“When we make an agreement with a company, we follow through,” Arthur says.
Beyond that the flat management structure allows Hollier to be hands on with clients.
“Key management will speak to our key suppliers and key customers daily or weekly to ensure that everybody through the mutual partnerships that we develop continue to be fostered,” Rodney says. “I’ll manage highend customer accounts directly rather than delegating that. Having management take care of these key accounts means suppliers know they’re speaking to the guys that are making the decisions and that gives them the confidence to take on projects.”
Suffice to say that Hollier offer a service that is well respected. It comes from a place where values are priority and where customer is king. This is a company where internal support reflects external engagement. There is very little turnover in staff because respect starts at the top and it filters through the entire company, which resonates in the way clients are treated. This is a measured company that looks at how to add value and ways that value can be attributed to sustainable growth. And that is a business philosophy that can’t be taken lightly, particularly in the tough business of distribution.