Driv­ing bet­ter busi­ness through dig­i­tal pro­duc­tiv­ity

Business First - - CONTENTS - By Tim Reed

For the 2.1 mil­lion businesses that sup­port our econ­omy, a way to level the play­ing field is by us­ing on­line tech­nolo­gies. The lat­est MYOB Busi­ness Mon­i­tor Re­port showed that 63% of busi­ness own­ers us­ing both a web­site and so­cial me­dia were more likely to see rev­enue rise than those who didn’t have one of these sites.

Go­ing dig­i­tal of­fers the op­por­tu­nity for businesses of all sizes to en­joy work en­vi­ron­ment flex­i­bil­ity and im­prove busi­ness pro­duc­tiv­ity, among many other ben­e­fits. Your staff and cus­tomers will thank you for it and it will save you and your busi­ness time and money.

Keep con­nected

Web-based so­cial tech­nolo­gies like Face­book, Twit­ter, LinkedIn and tools like Skype have pro­foundly changed the way users com­mu­ni­cate with one an­other. By us­ing these tools, businesses can take ad­van­tage of em­ploy­ees’ grow­ing com­fort with so­cial net­works to gain a new level of pro­duc­tiv­ity and con­nec­tiv­ity with po­ten­tial cus­tomers, sup­pli­ers and part­ners.

Ef­fi­cient ser­vice

Go­ing dig­i­tal (think e-com­merce, bank feeds, elec­tronic in­voic­ing, live chat and so on) pro­vides faster cus­tomer ser­vice and more re­li­able busi­ness trans­ac­tions. So, busi­ness own­ers are able to spend less time pro­duc­ing and chas­ing paper trails and more time ex­pand­ing their mar­ket and gen­er­at­ing rev­enue. Cus­tomers are able to con­nect with the people they need to con­tact eas­ily and quickly and ac­cess cus­tomer sup­port within easy reach at any time of the day.

Work/life bal­ance

Us­ing on­line tools or the cloud en­hances your abil­ity to work re­motely, which helps busi­ness own­ers and their teams bet­ter bal­ance their home and work lives. Work­ers

who spend a lot of time away from the of­fice can stay pro­duc­tive through easy ac­cess to busi­ness re­sources and they save on fuel and the stress of bat­tling peak hour traf­fic.

Ef­fec­tive stor­age

Dig­i­tal tech­nol­ogy of­fers a vi­able, eco-friendly and more ef­fec­tive way to store files that does not waste nat­u­ral re­sources, clut­ter up your premises or re­quire ex­pen­sive stor­age so­lu­tions. Trust­wor­thy, cred­i­ble cloud stor­age providers can of­fer much greater se­cu­rity and re­li­a­bil­ity above any­thing you can af­ford for your busi­ness.


Tech­nol­ogy sup­ports in­for­ma­tion shar­ing, which makes it eas­ier to col­lab­o­rate be­tween dif­fer­ent part­ners. Think cloud ac­count­ing, where a busi­ness owner, their staff and their ac­coun­tant can all work on the same ac­counts in real-time, with­out hav­ing to travel some­where to en­sure they’re in the same lo­ca­tion. Also, com­pa­nies can en­able cus­tomers to track goods, ac­cess a record of ser­vices or the his­tory of prod­ucts – en­sur­ing an im­proved ser­vice ex­pe­ri­ence.


When it comes to track­ing your suc­cess, there are tools that en­able you to mea­sure the ef­fec­tive­ness of your on­line pres­ence and your on­line mar­ket­ing cam­paigns. By us­ing them you can tell what works and what doesn’t – and make sure ev­ery mar­ket­ing dol­lar is well spent.

Global cus­tomer base

You can reach a wide but tar­geted au­di­ence through on­line tech­nolo­gies. You get the op­por­tu­nity to at­tract clients that not only come from within your im­me­di­ate mar­ket or neigh­bour­hood but those that re­side far be­yond, help­ing to en­cour­age na­tional and in­ter­na­tional suc­cess. Go­ing dig­i­tal truly makes the world your mar­ket. Tim Reed is the CEO of MYOB. He de­vel­ops and drives the busi­ness’ strate­gic de­vel­op­ment, in­clud­ing its ex­pan­sion into on­line busi­ness man­age­ment so­lu­tions. www.myob.com.au

is the CEO of MYOB.

Tim Reed

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