Blue Septem­ber

Some of Aus­tralia’s big­gest busi­ness­peo­ple and celebri­ties have thrown their sup­port be­hind Blue Septem­ber 2014 to raise more than $2.5 mil­lion to fight men’s cancer.

Business First - - CONTENTS -

High pro­file people like Anthony LaPaglia, Ro­nan Keat­ing, John Aloisi, Chris Judd, Lote Tuquri, Mark Holden, Liesel Jones – even the for­mer First Bloke Tim Mathe­son - have sup­ported Blue Septem­ber since its in­cep­tion in 2009.

Cor­po­rate sup­port in­cludes a com­mit­ment from out­fits like Au­to­bahn, Red Bull V8 Su­per­car Rac­ing Team, oOH! Me­dia, Hall­mark, QLD Rail and Metro Rail.

The brain­child of Big Health Foun­da­tion di­rec­tor Mike Chap­man – the month-long cam­paign aims to make the con­nec­tion of ‘ blue for men’s health’ in the same way pink has be- come syn­ony­mous with breast cancer and women’s health.

“Septem­ber is rel­e­vant be­cause of Fa­ther’s Day, it’s foot­ball fi­nals in both AFL and NRL and it’s In­ter­nal Prostate Cancer Aware­ness month. The Blue part sig­ni­fies it’s for men and we lose too many of them to prostate, lung, skin, bowel and testicular cancer.”

The na­tional cam­paign raises funds and aware­ness for the Aus­tralian Prostate Cancer Re­search and the Aus­tralian Cancer Re­search Foun­da­tion to help them to re­duce the risk of de­vel­op­ing and dy­ing from cancer by mak­ing bet­ter life­style choices and seek­ing help sooner rather than later.

“Early di­ag­no­sis and re­search are the two ways to beat cancer and so any money raised for Blue Septem­ber goes to those two vi­tal ar­eas,” Chap­man said.

“Tra­di­tion­ally men have been way too re­luc­tant to get to the doc­tor to get a reg­u­lar health check – event though sta­tis­tics are clear that early de­tec­tion saves lives – it re­ally is that sim­ple.

“Be­cause of men’s his­toric re­luc­tance, cam­paigns like Blue Septem­ber are even more im­por­tant. We need to talk to men out there and show them it’s im­por­tant in a sup­port­ive way.”

Chap­man – who also runs a com­mu­ni­ca­tions agency MWC Me­dia – said he has found work­ing with high pro­file

am­bas­sadors a pow­er­ful way to con­nect with men.

“When a strong role model like Mark Holden, who lost his Dad to prostate cancer, or Ro­nan Keat­ing, who lost his Mum, gets up there and speaks from the heart it has cut through.

“Or if Chris Judd, Mark Sch­warzer, Lote Tuquri or other big, strong and tough ath­letes speak about how im­por­tant it is to take care of your health, men lis­ten.”

For­mer Aus­tralian Idol judge Holden has been an ar­dent cam­paigner for Blue Septem­ber.

“Dad never spoke to me about his ill­ness – men of his gen­er­a­tion were like that. Far too many men die each year from cancer, but thanks to de­vel­op­ments in re­search and treat­ment that num­ber is de­clin­ing – but there is still more work to be done.”

Chap­man said he has also been im­pressed by the strong sup­port from cor­po­rate Aus­tralia for 2014.

For ex­am­ple, leading car care com­pany Au­to­barn is one who has re­cently came on board as a 2014 of­fi­cial spon­sor.

Au­to­barn stores around Aus­tralia wide will be pro­mot­ing Blue Septem­ber. It will sell Blue Septem­ber wrist­bands from mid-Au­gust. Each band has a space to write the name of the per­son who in­spired the pur­chase.

Au­to­barn CEO Paul Dum­brell said he was pleased to sup­port such an im­por­tant cause.

“Blue Septem­ber not only plays a part in help­ing to raise much needed funds for cancer re­search but also raises aware­ness of cancer in our lives and the lives of loved ones,” he said.

The com­pany will also be hold­ing a char­ity din­ner dur­ing Septem­ber fea­tur­ing V8 Su­per­car iden­ti­ties, Craig Lowndes and Jamie Whin­cup from Red Bull Rac­ing Aus­tralia. But can we re­ally pre­vent cancer? At least one in three cancer cases is pre­ventable.

“Thou­sands of men’s lives could be saved by mak­ing healthy life­style de­ci­sions such as quit­ting smok­ing, re­duc­ing al­co­hol in­take, tak­ing care in the sun, reg­u­lar ex­er­cise, main­tain­ing a healthy weight and eat­ing a bal­anced diet.

“Lives can also be saved if more men know more about the symp­toms of cancer and con­tact a health pro­fes­sional as soon as they no­tice some­thing wor­ry­ing such as a lump or a nag­ging cough.”

Thanks to sup­port from Blue Sep- tem­ber, Aus­tralian Prostate Cancer Re­search are about to launch a world­first on­line cancer sup­port pro­gram for men with prostate cancer.

Prost­mate is a ground-break­ing per­son­alised sup­port sys­tem for men and their fam­i­lies deal­ing with prostate cancer. It will pro­vide ac­cess to the lat­est re­search val­i­dated in­for­ma­tion, per­son­alised sup­port, spe­cialised pro­grams and con­sul­ta­tions with prostate cancer specialist nurses and psy­chol­o­gists.

It is be­ing de­vel­oped in part­ner­ship with leading cancer agencies, re­searchers and clin­i­cians. It will be free to join, easy to use and a valu­able re­source to help make in­formed choices. The cancer sta­tis­tics: - Aus­tralia has the high­est rate of pros

tate cancer in the de­vel­oped world - In 2013, it is es­ti­mated that over 122,000 Aus­tralians will be di­ag­nosed with cancer and more than half of these cases are ex­pected to be males - In re­cent decades cancer mor­tal­ity rates have fallen due to vi­tal ad­vances in re­search. If your busi­ness wishes to spon­sor or be­come a cor­po­rate fundraiser for this years Blue Septem­ber please con­tact the Spon­sor­ship Man­ager on 0409 504 030.

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