Some of Australia’s biggest businesspeople and celebrities have thrown their support behind Blue September 2014 to raise more than $2.5 million to fight men’s cancer.
High profile people like Anthony LaPaglia, Ronan Keating, John Aloisi, Chris Judd, Lote Tuquri, Mark Holden, Liesel Jones – even the former First Bloke Tim Matheson - have supported Blue September since its inception in 2009.
Corporate support includes a commitment from outfits like Autobahn, Red Bull V8 Supercar Racing Team, oOH! Media, Hallmark, QLD Rail and Metro Rail.
The brainchild of Big Health Foundation director Mike Chapman – the month-long campaign aims to make the connection of ‘ blue for men’s health’ in the same way pink has be- come synonymous with breast cancer and women’s health.
“September is relevant because of Father’s Day, it’s football finals in both AFL and NRL and it’s Internal Prostate Cancer Awareness month. The Blue part signifies it’s for men and we lose too many of them to prostate, lung, skin, bowel and testicular cancer.”
The national campaign raises funds and awareness for the Australian Prostate Cancer Research and the Australian Cancer Research Foundation to help them to reduce the risk of developing and dying from cancer by making better lifestyle choices and seeking help sooner rather than later.
“Early diagnosis and research are the two ways to beat cancer and so any money raised for Blue September goes to those two vital areas,” Chapman said.
“Traditionally men have been way too reluctant to get to the doctor to get a regular health check – event though statistics are clear that early detection saves lives – it really is that simple.
“Because of men’s historic reluctance, campaigns like Blue September are even more important. We need to talk to men out there and show them it’s important in a supportive way.”
Chapman – who also runs a communications agency MWC Media – said he has found working with high profile
ambassadors a powerful way to connect with men.
“When a strong role model like Mark Holden, who lost his Dad to prostate cancer, or Ronan Keating, who lost his Mum, gets up there and speaks from the heart it has cut through.
“Or if Chris Judd, Mark Schwarzer, Lote Tuquri or other big, strong and tough athletes speak about how important it is to take care of your health, men listen.”
Former Australian Idol judge Holden has been an ardent campaigner for Blue September.
“Dad never spoke to me about his illness – men of his generation were like that. Far too many men die each year from cancer, but thanks to developments in research and treatment that number is declining – but there is still more work to be done.”
Chapman said he has also been impressed by the strong support from corporate Australia for 2014.
For example, leading car care company Autobarn is one who has recently came on board as a 2014 official sponsor.
Autobarn stores around Australia wide will be promoting Blue September. It will sell Blue September wristbands from mid-August. Each band has a space to write the name of the person who inspired the purchase.
Autobarn CEO Paul Dumbrell said he was pleased to support such an important cause.
“Blue September not only plays a part in helping to raise much needed funds for cancer research but also raises awareness of cancer in our lives and the lives of loved ones,” he said.
The company will also be holding a charity dinner during September featuring V8 Supercar identities, Craig Lowndes and Jamie Whincup from Red Bull Racing Australia. But can we really prevent cancer? At least one in three cancer cases is preventable.
“Thousands of men’s lives could be saved by making healthy lifestyle decisions such as quitting smoking, reducing alcohol intake, taking care in the sun, regular exercise, maintaining a healthy weight and eating a balanced diet.
“Lives can also be saved if more men know more about the symptoms of cancer and contact a health professional as soon as they notice something worrying such as a lump or a nagging cough.”
Thanks to support from Blue Sep- tember, Australian Prostate Cancer Research are about to launch a worldfirst online cancer support program for men with prostate cancer.
Prostmate is a ground-breaking personalised support system for men and their families dealing with prostate cancer. It will provide access to the latest research validated information, personalised support, specialised programs and consultations with prostate cancer specialist nurses and psychologists.
It is being developed in partnership with leading cancer agencies, researchers and clinicians. It will be free to join, easy to use and a valuable resource to help make informed choices. The cancer statistics: - Australia has the highest rate of pros
tate cancer in the developed world - In 2013, it is estimated that over 122,000 Australians will be diagnosed with cancer and more than half of these cases are expected to be males - In recent decades cancer mortality rates have fallen due to vital advances in research. If your business wishes to sponsor or become a corporate fundraiser for this years Blue September please contact the Sponsorship Manager on 0409 504 030.