Business First - - FRANCHISE -

Stan Gor­don

is CEO, Fran­chised Food Com­pany.

Start­ing a busi­ness can cer­tainly be risky and chal­leng­ing, but armed with the right tools and in­for­ma­tion your path to ‘en­trepreneur­ship’ should be the start of a very fruit­ful jour­ney.

Be­fore you take the leap, there are many things you should con­sider to get your busi­ness o to a ying start. Here are my ve plan­ning tips to help your busi­ness not only sur­vive, but thrive for the long haul.

TIP #1

my own busi­ness? • What is my level of skill? • What is my busi­ness goal? • What are the ad­van­tages and disad

van­tages for my fam­ily and for me? • How much time and com­mit­ment is needed to suc­ceed? Some­one once told me as the boss you get to choose which 50 or 60 hours a week you want to work.

Your busi­ness has a bet­ter chance of suc­ceed­ing if there are clear and co­he­sive goals be­tween your ideas, skills, in­ter­ests and mo­ti­va­tions. You need a rea­son and pas­sion to achieve and suc­ceed!

TIP #2

over some­one else? Is it be­cause you can de­liver the same thing but faster or cheaper? De­ter­mine from the out­set your point of di er­ence... your Unique Sell­ing Point.

Once you have done some re­search and you’re still feel­ing con dent you can de­liver some­thing oth­ers can­not, you’re onto a solid idea and ready to move onto the next nec­es­sary steps: a busi­ness plan.

Not all busi­nesses start with sim­ple con­cepts or ideas; they start with prob­lems that need to be solved or op­por­tu­ni­ties to do things bet­ter.

TIP #3

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