The art of
place is a rapidly changing industry with over 8,500 real estate agents and business owners adjusting to increasing digitalisation and uctuating markets while choosing between franchise and independent real estate agencies. Having recently conducted a third party survey on Harcourts Victoria’s franchisee contentment that ranked them in the 96th percentile for general network satisfaction, Sadhana Smiles, CEO Harcourts Victoria and former Telstra Victorian Business Woman of the Year provides her top tips on successfully engaging a franchise network.
1. It comes down to face time
Most franchise networks o er training programs, intranet resources and marketing – this is standard practice. What it comes down to is getting in front of your network to have the important conversations, see their businesses rsthand and o er tailored support. A good CEO prioritises the needs of their people to ensure smooth operations. In a franchise network, this is no di erent except that you have a network of business owners each in their own unique markets. Staying across the individual needs of their businesses, providing support where I can and understand-