The art of

Sad­hana Smiles

Business First - - FRANCHISE -

place is a rapidly chang­ing industry with over 8,500 real es­tate agents and busi­ness own­ers ad­just­ing to in­creas­ing dig­i­tal­i­sa­tion and uc­tu­at­ing mar­kets while choos­ing be­tween fran­chise and in­de­pen­dent real es­tate agen­cies. Hav­ing re­cently con­ducted a third party sur­vey on Har­courts Vic­to­ria’s fran­chisee con­tent­ment that ranked them in the 96th per­centile for gen­eral net­work sat­is­fac­tion, Sad­hana Smiles, CEO Har­courts Vic­to­ria and former Tel­stra Vic­to­rian Busi­ness Woman of the Year pro­vides her top tips on suc­cess­fully en­gag­ing a fran­chise net­work.

1. It comes down to face time

Most fran­chise net­works o er train­ing pro­grams, in­tranet resources and mar­ket­ing – this is stan­dard prac­tice. What it comes down to is get­ting in front of your net­work to have the im­por­tant con­ver­sa­tions, see their busi­nesses rst­hand and o er tai­lored sup­port. A good CEO pri­ori­tises the needs of their peo­ple to en­sure smooth op­er­a­tions. In a fran­chise net­work, this is no di er­ent ex­cept that you have a net­work of busi­ness own­ers each in their own unique mar­kets. Stay­ing across the in­di­vid­ual needs of their busi­nesses, pro­vid­ing sup­port where I can and un­der­stand-

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