Gaining competitive advantage through service excellence
is Head of CMC Markets Asia
Before becoming the managing director at CMC Markets, I worked in several teams within the global nancial services business, building an exemplary knowledge of the products and services the successful company o ers, and the industry it ts within.
Understanding what our customers want is the rst step to ensuring they feel a deep sense of satisfaction in their dealings with us. As a trading company we have a mix of customers with a diverse set of needs – through understanding those individual client needs, we are able to build the company and a strategy around delivering outcomes that satisfy those needs, ultimately encouraging repeat business.
I believe every business leader should ask themselves: is there an opportunity to increase revenue if we signi cantly improve our client service o ering?
In this article I will share how you can keep your nger on the pulse of your business and future-proof it against competing forces, by putting the customer experience front and centre of your business strategy.
Evaluate and improve
Feedback should always be considered a gi . It enables you to make informed choices about how you can improve aspects of your business that may need work. Most importantly you should take action based on that feedback. is is something that I’ve recently