How to e ectively run your business from afar
is the Director of Agent99 Public
This new trend is not without its challenges – managers and employers are now more than ever responsible for the success or failure of their teams, which means managers need to employ cohesive structures to avoid the pitfalls of leaving your team in limbo.
Over time I have developed and established some key strategies as to how to e ectively manage Agent99 from both in and out of the o ce, and to con dently execute processes that ensure the business continues to run smoothly while I’m absent for periods of time. Here are my top 5 favourites:
1. Trust your team
Having a strong team who you can trust to deliver your values and represent the brand, whether you are present or not, is essential to running your business. e relationship with your employees needs be based on mutual trust, and with this foundation, your employees should be able to navigate any issues or problems that come their way while you are out of the o ce.
2. Stay connected
Use technology to your advantage so that you can run the business from wherever you are. ere aren’t many places le in the world where you can’t access the Internet so it’s important to set time aside either once a day or every few days to get an update on what is happening back at the o ce, and to see if the team are facing any challenges or problems that can’t be resolved without your involvement.
3. Have everyone on the same page
Make sure you have good systems and structures in place that all of your stakeholders are across so that when you are away, the business is still running like a ne tuned machine! It’s also imperative that the business’ direction is clear and all of your employees are on the same page in order to continue to produce a consistent quality of work while you are away. If possible, it’s helpful to have a few contingency plans in place for any potential situations that could arise.
4. Invest in training and mentoring
Long before you depart from the o ce, it’s wise to provide training for your employees and invest in regular mentoring so that you can guide and shape their progression. As a manager, you’re only as good as your people can be! Introducing these opportunities to your sta should ensure that your team delivers a consistent message.
5. Stay involved
Whether you are near or far, it’s critical that you stay engaged with the running of the business. Just because you’re away from the o ce, it doesn’t mean you can take your foot o the pedal. It is your business a er all!
Employing simple strategies such as these is an excellent way to keep your business running e ciently while you are absent. Ultimately, with the right team and structures in place, the process should be seamless and hopefully a lot easier than you anticipate. Sharon Zeev Poole has worked in the Public Relations Industry for over een years on high pro le brands such as Starbucks and Warner Bros. Pictures. Eight years ago, she founded Agent99 Public Relations, a r esults driven agency specialising in traditional and digital PR integration.