How to e ec­tively run your busi­ness from afar

Business First - - CONTENTS - by Sharon Zeev Poole

is the Di­rec­tor of Agent99 Pub­lic

Re­la­tions.

This new trend is not with­out its chal­lenges – man­agers and em­ploy­ers are now more than ever re­spon­si­ble for the suc­cess or fail­ure of their teams, which means man­agers need to em­ploy co­he­sive struc­tures to avoid the pit­falls of leav­ing your team in limbo.

Over time I have de­vel­oped and es­tab­lished some key strate­gies as to how to e ec­tively man­age Agent99 from both in and out of the o ce, and to con dently ex­e­cute pro­cesses that en­sure the busi­ness con­tin­ues to run smoothly while I’m ab­sent for pe­ri­ods of time. Here are my top 5 favourites:

1. Trust your team

Hav­ing a strong team who you can trust to de­liver your val­ues and rep­re­sent the brand, whether you are present or not, is es­sen­tial to run­ning your busi­ness. e re­la­tion­ship with your em­ploy­ees needs be based on mu­tual trust, and with this foundation, your em­ploy­ees should be able to nav­i­gate any is­sues or prob­lems that come their way while you are out of the o ce.

2. Stay con­nected

Use tech­nol­ogy to your ad­van­tage so that you can run the busi­ness from wher­ever you are. ere aren’t many places le in the world where you can’t ac­cess the In­ter­net so it’s im­por­tant to set time aside either once a day or ev­ery few days to get an up­date on what is hap­pen­ing back at the o ce, and to see if the team are fac­ing any chal­lenges or prob­lems that can’t be re­solved with­out your in­volve­ment.

3. Have ev­ery­one on the same page

Make sure you have good sys­tems and struc­tures in place that all of your stake­hold­ers are across so that when you are away, the busi­ness is still run­ning like a ne tuned ma­chine! It’s also im­per­a­tive that the busi­ness’ di­rec­tion is clear and all of your em­ploy­ees are on the same page in or­der to con­tinue to pro­duce a con­sis­tent qual­ity of work while you are away. If pos­si­ble, it’s help­ful to have a few con­tin­gency plans in place for any po­ten­tial sit­u­a­tions that could arise.

4. In­vest in train­ing and men­tor­ing

Long be­fore you de­part from the o ce, it’s wise to pro­vide train­ing for your em­ploy­ees and in­vest in reg­u­lar men­tor­ing so that you can guide and shape their pro­gres­sion. As a man­ager, you’re only as good as your peo­ple can be! In­tro­duc­ing th­ese op­por­tu­ni­ties to your sta should en­sure that your team de­liv­ers a con­sis­tent mes­sage.

5. Stay in­volved

Whether you are near or far, it’s crit­i­cal that you stay en­gaged with the run­ning of the busi­ness. Just be­cause you’re away from the o ce, it doesn’t mean you can take your foot o the pedal. It is your busi­ness a er all!

Em­ploy­ing sim­ple strate­gies such as th­ese is an ex­cel­lent way to keep your busi­ness run­ning e ciently while you are ab­sent. Ul­ti­mately, with the right team and struc­tures in place, the process should be seam­less and hope­fully a lot eas­ier than you an­tic­i­pate. Sharon Zeev Poole has worked in the Pub­lic Re­la­tions Industry for over een years on high pro le brands such as Star­bucks and Warner Bros. Pic­tures. Eight years ago, she founded Agent99 Pub­lic Re­la­tions, a r esults driven agency spe­cial­is­ing in tra­di­tional and dig­i­tal PR in­te­gra­tion.

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