SME digital engagement
According to recent research, only 16 per cent of Australian businesses are fully digitally engaged. This means that financially small businesses could be earning up to $350,000 more per annum if they had an online presence and were actively using tools that are within easy reach such as SEO techniques, social media channels and robust email marketing strategy says company Netstripes.
Dinesh De Silva, CEO of Netstripes is passionate about changing the status quo and has set his company on a mission to get 30 per cent more small businesses harnessing the power of digital engagement by 2020. By creating more sustainable companies which are easier to find by their ideal clients, he says that the economy can only benefit and estimates that 700,000 jobs could be created, fuelling economic growth in our country.
“Small businesses that are fully digitally engaged are earning over $350k per annum more and are growing 20 per cent faster than their competitors,” says De Silva.
De Silva believes there are five elements which are fundamentally important for a business to concentrate on in order to be digitally engaged; a robust strategy, a world class website, social media engagement, search rankings and strategic email engagement.
“87 per cent of buyers say online content has a major or moderate impact on vendor preference and selection,” says De Silva.