SME dig­i­tal en­gage­ment

Business First - - NEWS -

Ac­cord­ing to re­cent re­search, only 16 per cent of Aus­tralian busi­nesses are fully dig­i­tally en­gaged. This means that fi­nan­cially small busi­nesses could be earn­ing up to $350,000 more per an­num if they had an on­line pres­ence and were ac­tively us­ing tools that are within easy reach such as SEO tech­niques, so­cial me­dia chan­nels and ro­bust email mar­ket­ing strat­egy says com­pany Net­stripes.

Di­nesh De Silva, CEO of Net­stripes is pas­sion­ate about chang­ing the sta­tus quo and has set his com­pany on a mis­sion to get 30 per cent more small busi­nesses har­ness­ing the power of dig­i­tal en­gage­ment by 2020. By cre­at­ing more sus­tain­able com­pa­nies which are eas­ier to find by their ideal clients, he says that the econ­omy can only ben­e­fit and es­ti­mates that 700,000 jobs could be cre­ated, fu­elling eco­nomic growth in our coun­try.

“Small busi­nesses that are fully dig­i­tally en­gaged are earn­ing over $350k per an­num more and are grow­ing 20 per cent faster than their com­peti­tors,” says De Silva.

De Silva be­lieves there are five el­e­ments which are fun­da­men­tally im­por­tant for a busi­ness to con­cen­trate on in or­der to be dig­i­tally en­gaged; a ro­bust strat­egy, a world class web­site, so­cial me­dia en­gage­ment, search rank­ings and strate­gic email en­gage­ment.

“87 per cent of buy­ers say on­line con­tent has a ma­jor or mod­er­ate im­pact on ven­dor pref­er­ence and se­lec­tion,” says De Silva.

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