DON’T PLAY WITH NEG­A­TIVE GEAR­ING

Business First - - NEWS -

The Prop­erty Coun­cil re­cently re­leased TV, ra­dio, news­pa­per and dig­i­tal ad­ver­tise­ments pro­mot­ing the ben­e­fits of neg­a­tive gear­ing to the Aus­tralian econ­omy.

“Al­most two mil­lion Aus­tralians own an in­vest­ment prop­erty and al­most 1.2 mil­lion neg­a­tive gear,” said Ken Mor­ri­son, Chief Ex­ec­u­tive of the Prop­erty Coun­cil.

“This is an in­dus­try that is vi­tal to our econ­omy. 1.1 mil­lion Aus­tralians rely on prop­erty for their jobs and prop­erty gen­er­ates one ninth of Aus­tralia’s GDP.

“Sud­den lurches in pol­icy are risky to an in­dus­try that is contributing so much to jobs and growth.

“Neg­a­tive gear­ing is a vi­tal part of the means by which Aus­tralians, from all walks of life, se­cure their fi­nan­cial fu­ture.

“Our mes­sage to both sides of pol­i­tics is: don’t play with neg­a­tive gear­ing.

Mr Mor­ri­son said the ad­ver­tise­ments are fo­cused on facts and not pol­i­tics.

“Tax is al­ways a le­git­i­mate area of de­bate and we are happy to put the case for our in­dus­try and the mil­lions of Aus­tralians who rely on it.

“But this is not a cam­paign, nor is it a multi-mil­lion dol­lar blitz of the air­waves.

“Frankly, we in­tend to win this de­bate on the strength of our ar­gu­ments, rather than through a large ad­ver­tis­ing spend.

“Some will want to equate what we are do­ing with the min­ing in­dus­try cam­paign – and they would be wrong.

“The tradies, brick­lay­ers, plumbers, car­pen­ters, land­scap­ers, sur­vey­ors, real es­tate agents and in­vestors who make up this in­dus­try can be found in ev­ery com­mu­nity through­out the coun­try. That is who we will be talk­ing to.

“Start­ing a con­ver­sa­tion with the grass­roots of our in­dus­try is the first step in com­mu­ni­cat­ing the im­por­tance of neg­a­tive gear­ing to the com­mu­nity.

“Our ads are a re­minder that Aus­tralians from all walks of life de­pend on the prop­erty in­dus­try – and seis­mic shifts in pol­icy put this at risk.

Mr Mor­ri­son said that both sides of pol­i­tics have put changes to neg­a­tive gear­ing on the ta­ble.

“Play­ing with neg­a­tive gear­ing is a risk to our in­dus­try and the econ­omy. We would be neg­li­gent as the ad­vo­cates of the in­dus­try not to say so.

Mr Mor­ri­son said the ad­ver­tise­ments will run over a month.

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