Marriott teams up with Alibaba in loyalty partnership
MARRIOTT International has teamed up with Chinese e-commerce company Alibaba in a joint venture that will give members of Alibaba’s loyalty programme access to benefits from Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).
Personalised and VIP experiences customised for Chinese travellers will be available through the hotel group’s SPG Moments and Marriott Rewards Moments programmes. These will include options such as private concerts, access to premium seats at sporting events, and family-focused experiences. Eligible members of Alibaba’s loyalty programme will also have access to personalised hospitality programmes from SPG’s Ambassador programme.
Marriott hotels in select global markets are also now accepting online payments via Alipay. marriott.com; alibaba.com