Singapore Airlines unveils new corporate loyalty programme
Singapore Airlines has launched a new business loyalty programme called Highflyer, designed to reward small and medium-sized enterprises (SMEs) and their employees.
Businesses will earn five points for every S$1 (US$0.7) spent on Singapore Airlines or Silkair flights. These points can then be redeemed to partially or fully offset future ticket purchases on either airline. Individual employees will still be able to earn Krisflyer miles while travelling and collecting points under the Highflyer scheme.
Highflyer differs from the Singapore Airlines Corporate Travel Programme, which launched in 2015 and offers corporate fares and other benefits to large businesses. However, businesses in the Highflyer rewards system that hit a particular spend can opt to transfer to the corporate travel programme.