Sin­ga­pore Air­lines un­veils new cor­po­rate loy­alty pro­gramme

Business Traveller (Asia-Pacific) - - DATA MINE - sin­ga­pore­­flyer

Sin­ga­pore Air­lines has launched a new busi­ness loy­alty pro­gramme called High­flyer, de­signed to re­ward small and medium-sized en­ter­prises (SMEs) and their em­ploy­ees.

Busi­nesses will earn five points for ev­ery S$1 (US$0.7) spent on Sin­ga­pore Air­lines or Silkair flights. These points can then be re­deemed to par­tially or fully off­set fu­ture ticket pur­chases on ei­ther air­line. In­di­vid­ual em­ploy­ees will still be able to earn Kr­is­flyer miles while trav­el­ling and col­lect­ing points un­der the High­flyer scheme.

High­flyer dif­fers from the Sin­ga­pore Air­lines Cor­po­rate Travel Pro­gramme, which launched in 2015 and of­fers cor­po­rate fares and other benefits to large busi­nesses. How­ever, busi­nesses in the High­flyer re­wards sys­tem that hit a par­tic­u­lar spend can opt to trans­fer to the cor­po­rate travel pro­gramme.

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