Make it up as you go

Business Traveller (Asia-Pacific) - - UPFRONT -

FASH­ION house Chanel plans to change the way men view their beauty care regime with a new ex­clu­sive male line of make-up, en­ti­tled “Boy de Chanel”.

The select line com­prises three main prod­ucts – a tinted foun­da­tion in four shades, a matte hy­drat­ing lip balm, and four colours of eye­brow pen­cils. The range de­buted in South Korea at the be­gin­ning of Sep­tem­ber and will grad­u­ally be rolled out across its e-com­merce chan­nels and var­i­ous bou­tiques from Novem­ber.

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