WHY NOW?

Business Traveller (Asia-Pacific) - - QUITO -

Juan Fer­nando Molina, an ex­ec­u­tive at au­to­mo­tive and car hire com­pany Cor­po­ración Maresa, thinks the green­field op­por­tu­ni­ties in ser­vices and tech­nol­ogy are what make Quito so spe­cial. “In­ter­na­tional com­pa­nies that part­ner with lo­cal knowl­edge will have a com­pet­i­tive ad­van­tage,” he says.

“I be­lieve that one of the main ad­van­tages of the city is its [small] size, which al­lows you to do high-qual­ity busi­ness net­work­ing,” says Gon­zalo Chiri­boga, pres­i­dent of the Repub­lica del Ca­cao. “Many multi­na­tional cor­po­ra­tions now use Quito as a pilot mar­ket for new de­vel­op­ments and prod­uct launches due to its unique con­sumer habits.”

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