THIS IS­SUE’S PICKS

Business Traveller (Asia-Pacific) - - WELCOME -

Wel­come to the Novem­ber is­sue, and one where we have cause for cel­e­bra­tion. The first rea­son for hav­ing a party is, of course, the Busi­ness Trav­eller Asia-Pa­cific reader awards, the re­sults of which you can read in this is­sue. Each year we ask you, our read­ers, to nom­i­nate the com­pa­nies who have most im­pressed you over the pre­vi­ous 12 months. Some win­ners change each year, while some re­main the same, tes­ta­ment to the con­sis­tency of their prod­uct and ser­vice. It must be a dif­fi­cult bal­anc­ing act, en­sur­ing you con­tinue to of­fer what your cus­tomers want, day in and day out, yet at the same time mov­ing with shift­ing mar­kets and de­mo­graph­ics to en­sure you never look out­dated and con­tinue to at­tract new gen­er­a­tions of cus­tomers. For those who suc­ceed in this, for an­other year, we salute you.

The sec­ond rea­son to cel­e­brate is that air­lines, ho­tels and travel com­pa­nies con­tinue to in­no­vate and that we, as reg­u­lar trav­ellers, ben­e­fit from th­ese in­no­va­tions. Whether it is new air­craft, new seat­ing on board or new routes, air­lines are (in gen­eral) in com­pet­i­tive mar­kets and not mak­ing huge amounts of money, yet con­tinue to spend money, giv­ing cus­tomers new and im­proved ex­pe­ri­ences. Ho­tels have also changed, and not just at the top end of the mar­ket. Bud­get ho­tels now have a proper de­sign ethic, as well as some great lo­ca­tions in the cen­tre of cities suit­able for all bud­gets, and we will be fo­cus­ing on some of th­ese in con­tin­u­ing is­sues.

Fi­nally, we should cel­e­brate be­cause we now have op­por­tu­ni­ties that were im­pos­si­ble for ear­lier gen­er­a­tions. We are more well trav­elled than ever be­fore, and trends in­di­cate this will con­tinue. Chal­lenges re­main, not least the ef­fect of all this travel on the en­vi­ron­ment, but we may well look back in 20 or 30 years at this time as a golden age of travel. I hope we’re all around then to see if that was true. Tom Ot­ley Ed­i­to­rial di­rec­tor

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