NIKON PUTS THE FUN INTO PHO­TOG­RA­PHY

Camera - - WHAT’S NEW -

THE HUM­BLE DIG­I­TAL com­pact camera isn’t quite dead yet and Nikon is hop­ing its funky new Coolpix W100 will get a few more peo­ple in­ter­ested in proper pho­tog­ra­phy. The W100 is par­tic­u­larly de­signed to ap­peal to younger pho­tog­ra­phers with its eas­ier-to-use ‘an­i­mated’ menus and some nifty cre­ative fea­tures. It in­cor­po­rates Nikon’s SnapBridge ‘al­ways on’ wire­less con­nec­tiv­ity (in ad­di­tion to Blue­tooth) for the quick and easy shar­ing. SnapBridge en­ables images to be trans­ferred rapidly to the users’ smart de­vices with­out the need to continually re-es­tab­lish the con­nec­tion.

Sig­nif­i­cantly, the W100 is roughly the same size as a smart­phone and fea­tures a ruggedi­zed de­sign so it’s wa­ter­proofed down to ten me­tres, shock­proofed to with­stand falls from as high as 1.8 me­tres and freeze-proofed to en­able op­er­a­tion at sub­zero tem­per­a­tures down to -10 de­grees Cel­sius. It has a 4.1-12.3mm zoom (equiv­a­lent to 30-90mm) which is mated with a 13.2 megapixels (ef­fec­tive) CMOS sen­sor. The op­ti­cal zoom is sup­ple­mented by a 6x dig­i­tal zoom which Nikon is call­ing ‘Dy­namic Fine Zoom’. The W100 can also record Full HD video clips with stereo sound and elec­tronic im­age sta­bil­i­sa­tion.

The fun func­tions in­clude ‘Un­der­wa­ter Face Fram­ing’ which de­tects and au­to­mat­i­cally pho­to­graphs hu­man faces when the camera is in the wa­ter, an ‘Add Light Trails’ mode which is de­signed to make the record­ing of the light trails made by stars or air­craft as easy as ABC, and ‘Add Cartoon Ef­fects’ which does ex­actly what it says on the tin. There’s also a ‘Stamp’ func­tion so you can dec­o­rate images with hearts, stars or other sym­bols. You can also add voice mes­sages to images.

The Nikon Coolpix W100 is on sale now. For more in­for­ma­tion visit www.mynikon­life.com.au

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