LEXAR RALLYS AROUND

Camera - - WHAT’S NEW -

Cham­pi­onship (WRC) has se­lected Lexar data stor­age prod­ucts – in­clud­ing cus­tomised USB drives – to be used in var­i­ous ar­eas of com­pe­ti­tion cov­er­age. Lexar mi­croSD cards are be­ing used in stage-side Go­Pro cam­eras and aboard DJI drone aerial cam­eras. Lexar’s Com­pact Flash mem­ory cards are in the CineFlex cam­eras used in the he­li­copters which follow each special stage, and Lexar Pro Work­flow Hub read­ers are used in each rally’s edit­ing stu­dio.

CEO of Film­works and Head of Pro­duc­tion for WRC, Marco Vi­ita­nen ex­plains, “The Lexar stor­age cards and work­flows are in­te­gral to the pro­duc­tion and broad­cast of ev­ery event. There are four Lexar CFast cards in ev­ery WRC rally car, cap­tur­ing video from all the in-car cam­eras and cap­tur­ing teleme­try data that is used by the teams and in the video pro­duc­tion.”

The Lexar cards are re­moved from the cars at ev­ery stage, placed into se­cure stor­age and im­me­di­ately flown by he­li­copter to the on­site pro­duc­tion stu­dio for in­clu­sion in the live feed and video pro­duc­tions.

Marco Vi­ita­nen con­tin­ues, “The use of Lexar re­mov­able stor­age has en­abled WRC to cap­ture images and data that were pre­vi­ously sim­ply not pos­si­ble. As a re­sult, WRC can now pro­vide view­ers, part­ners and the rac­ing teams with far more com­pelling con­tent.”

WRC ral­lies are held in some of the harsh­est con­di­tions on the planet, in­clud­ing snow, ice, high tem­per­a­tures and chok­ing dust, some­thing that Marco main­tains is an­other rea­son the WRC chose Lexar as its stor­age part­ner.

“There are also of­ten ma­jor crashes and, much like all the safety equip­ment that en­sures the driv­ers and nav­i­ga­tors sur­vive, Lexar has built in its own ro­bust safety features into its stor­age prod­ucts to guar­an­tee the mem­ory cards do too.”

For more in­for­ma­tion about Lexar prod­ucts visit www.lexar.com

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.