BRIEF EX­PO­SURES

Camera - - WHAT’S NEW -

Al­though the Po­laroid brand is cel­e­brat­ing 80 years, the com­pa­nies be­hind it have changed a num­ber of times since the orig­i­nal folded in 2001. The cur­rent owner of the brand – which li­censes it out to other com­pa­nies to use – is PLR IP Hold­ings LLC and it’s just been sold to a group of Pol­ish in­vestors. What’s in­ter­est­ing here is that one of th­ese busi­ness­men, Wi­aczes­law Smolokowski, also has a ma­jor­ity share­hold­ing in The Im­pos­si­ble Project, the op­er­a­tion set up in The Nether­lands to re­man­u­fac­ture clas­sic Po­laroid in­stant print films for legacy cam­eras such as the SX70. This link could help un­lock some of the patents that haven’t been avail­able to The Im­pos­si­ble Project, forc­ing it to recre­ate th­ese prod­ucts en­tirely from scratch.

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