FUJIFILM THINKS INSIDE THE SQUARE
THE INSTANT PHOTOGRAPHY revival continues unabated and Fujifilm is targeting more serious users with its new Instax Square format. Instax Mini has been a hit with tweens and teens, but the image area is probably just a bit too small for most grown-ups. The square format is, of course, the classic shape of Polaroid 600 Series films, and although the Instax Square image is a bit smaller (6.2x6.2 cm versus 7.9x7.9 cm), it still looks the business.
Instax Square film is rated at ISO 800 and comes in packs of ten prints. Fujifilm’s new Instax SQ10 camera is its most advanced instant print model yet and boasts contrast-detection autofocusing, up to +/-3.0 EV exposure compensation and built-in effects including vignetting and filters. The SQ10 is actually a hybrid camera as it also has a CMOS imaging sensor, built-in flash memory and a 7.6 cm LCD screen which serves as both an electronic viewfinder and a review/replay monitor. The main convenience of the hybrid configuration is that an image can be previewed and edited (for exposure adjustment and effects) prior to being printed out which helps reduce any wastage. You can also make multiple copies of an image rather than having to reshoot the subject. As there’s a slot for microSD memory cards, the SQ10 can also serve as a printer for images shot on other cameras and loaded onto the card.
The JPEGs captured by the camera are pretty low-res, but good enough for the Instax media and online use, although curiously the SQ10 doesn’t have built-in WiFi.
You can read more about the Instax Square system elsewhere in this issue. The Fujifilm Instax SQ10 camera is priced at $399 and a pack of Instax Square film sells for $34.99.
For more information visit www.fujifilm.com.au