FU­JI­FILM THINKS IN­SIDE THE SQUARE

Camera - - WHAT’S NEW -

THE IN­STANT PHO­TOG­RA­PHY re­vival con­tin­ues un­abated and Fu­ji­film is tar­get­ing more se­ri­ous users with its new In­stax Square for­mat. In­stax Mini has been a hit with tweens and teens, but the im­age area is prob­a­bly just a bit too small for most grown-ups. The square for­mat is, of course, the clas­sic shape of Po­laroid 600 Se­ries films, and al­though the In­stax Square im­age is a bit smaller (6.2x6.2 cm ver­sus 7.9x7.9 cm), it still looks the busi­ness.

In­stax Square film is rated at ISO 800 and comes in packs of ten prints. Fu­ji­film’s new In­stax SQ10 cam­era is its most ad­vanced in­stant print model yet and boasts con­trast-de­tec­tion aut­o­fo­cus­ing, up to +/-3.0 EV ex­po­sure com­pen­sa­tion and built-in ef­fects in­clud­ing vi­gnetting and fil­ters. The SQ10 is ac­tu­ally a hy­brid cam­era as it also has a CMOS imag­ing sen­sor, built-in flash mem­ory and a 7.6 cm LCD screen which serves as both an elec­tronic viewfinder and a re­view/re­play mon­i­tor. The main con­ve­nience of the hy­brid con­fig­u­ra­tion is that an im­age can be pre­viewed and edited (for ex­po­sure ad­just­ment and ef­fects) prior to be­ing printed out which helps re­duce any wastage. You can also make mul­ti­ple copies of an im­age rather than hav­ing to reshoot the sub­ject. As there’s a slot for mi­croSD mem­ory cards, the SQ10 can also serve as a printer for im­ages shot on other cam­eras and loaded onto the card.

The JPEGs cap­tured by the cam­era are pretty low-res, but good enough for the In­stax media and on­line use, al­though cu­ri­ously the SQ10 doesn’t have built-in WiFi.

You can read more about the In­stax Square sys­tem else­where in this is­sue. The Fu­ji­film In­stax SQ10 cam­era is priced at $399 and a pack of In­stax Square film sells for $34.99.

For more in­for­ma­tion visit www.fu­ji­film.com.au

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