Camera - - WHAT’S NEW -

Not en­tirely sur­pris­ingly, the rights to the Lexar brand­ing – put up for sale a few months ago by Amer­i­can owner Mi­cron Tech­nol­ogy – have been pur­chased by a Chi­nese man­u­fac­turer of flash mem­ory prod­ucts. Longsys has be­gun mar­ket­ing Lexar branded prod­ucts im­me­di­ately and is ex­pected to sig­nif­i­cantly ex­pand its pres­ence and ac­tiv­i­ties around the world. Com­ment­ing on the ac­qui­si­tion, Longsys says, “Lexar has built a great brand name and our vi­sion is to make it even greater. Ex­ist­ing cus­tomers can rest as­sured that the in­no­va­tive so­lu­tions and ex­cel­lent support that they have ex­pe­ri­enced from Lexar will con­tinue.”

Pana­sonic has de­liv­ered its promised up­grade (Ver­sion 2.0) for the Lu­mix GH5 which en­ables 4K or Full HD video record­ing with 10-bit 4:2:2 colour and All-In­tra com­pres­sion. The up­grade also al­lows for teth­ered shoot­ing via USB us­ing Pana­sonic’s Lu­mix Tether PC soft­ware, and de­liv­ers a num­ber of aut­o­fo­cus­ing per­for­mance im­prove­ments, in­clud­ing the re­spon­sive­ness with low-con­trast sub­jects and the sub­ject track­ing re­li­a­bil­ity dur­ing video record­ing. Ad­di­tion­ally, the de­lay time be­tween shoot­ing suc­ces­sive ‘6K Photo’ and ‘4K Photo’ bursts has been re­duced.

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