Calls to end al­co­hol link

Canning Times - - NEWS - Jaime Shurmer

WIL­LET­TON Bas­ket­ball As­so­ci­a­tion (WBA) pres­i­dent Phil Nixon has wel­comed a re­port that found par­ents would like to see an end to al­co­hol ad­ver­tis­ing dur­ing sport­ing broad­casts.

The na­tional sur­vey by the McCusker Cen­tre found the ma­jor­ity of adults want TV ads pro­mot­ing al­co­hol to be phased out at times when chil­dren are likely to be watch­ing sports.

“We don’t have vis­i­ble ad­ver­tis­ing; we have some spon­sor­ship in the bar area,” Mr Nixon said.

The for­mer chief ex­ec­u­tive of the Perth Wild­cats wrote in the fore­word of the re­port, proud that the club had elim­i­nated un­healthy ad­ver­tis­ing.

But Mr Nixon pointed out the club was pri­vately owned.

“They were able to af­ford to take the higher moral ground,” he said.

“Most peo­ple un­der­stand it is a bit of a jug­gle.”

WBA ad­min­is­tra­tion man­ager Maria McA­dam said the club was known as a Good Sports Club, and agreed that al­co­hol and chil­dren’s sports did not mix.

“We are very con­scious to min­imise kids’ ex­po­sure to al­co­hol ad­ver­tis­ing,” she said. “Although there is a bar on our premises, it opens rarely and any sig­nage of al­co­hol is con­fined to the bar and does not play a role in our club cul­ture, which is so strongly fo­cused on ju­nior de­vel­op­ment.”

The McCusker sur­vey in­volved 1050 adults and found 80 per cent were con­cerned about the cur­rent lev­els of ex­po­sure chil­dren have to al­co­hol pro­mo­tion, while 71 per cent did not think it was ap­pro­pri­ate for al­co­hol ads to fea­ture sports stars pop­u­lar

with chil­dren.

The sur­vey re­sults are out­lined in a new Al­co­hol Ad­ver­tis­ing Re­view Board

(AARB) re­port It’s not fair play: Why al­co­hol must leave sport, re­leased re­cently by the McCusker Cen­tre for Ac­tion on Al­co­hol and Youth and Cancer Coun­cil WA.

About two-thirds of the sport-re­lated com­plaints made to the Board were re­lated to al­co­hol spon­sor­ship, with more than 80 per cent of those com­plaints re­lated to AFL, NRL, cricket and mo­tor rac­ing.

“Given the ma­jor­ity of Aus­tralian adults do not think it is ac­cept­able for al­co­hol to be pro­moted in con­nec­tion with sport, we call on the Fed­eral Gov­ern­ment to phase out al­co­hol spon­sor­ship of sport, close the loop­hole that al­lows al­co­hol ads dur­ing sport on TV, and in­tro­duce in­de­pen­dent, leg­is­lated con­trols on all forms of al­co­hol mar­ket­ing,” McCusker Cen­tre’s Ju­lia Stafford said.

Pic­ture: Mar­tin Ken­nealey d474696

Wil­let­ton Bas­ket­ball As­so­ci­a­tion pres­i­dent Phil Nixon.

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