Mias to rise again

Canning Times - - FRONT PAGE - Matt Zis

THE Mias bread range is ex­pected to re­main on metropoli­tan su­per­mar­ket shelves but loaves will no longer be baked in Can­ning Vale.

Bread pro­duc­tion and some Mias Bak­ery work­ers last week shifted to Madding­ton, where the Mias la­bel will con­tinue to be pro­duced from the head­quar­ters of Bovell’s Bak­ery.

Bovell’s is owned by Fam­ily Foods WA, which fi­nalised the buy­out of Mias Bak­ery last week, three months af­ter the fam­i­ly­owned lo­cal busi­ness was placed into trad­ing ad­min­is­tra­tion.

Fam­ily Foods WA di­rec­tor Stephen Dunk­ley said it was a busy first week at the Bovell’s site, with in­creased hours of op­er­a­tion to cope with the ad­di­tional pro­duc­tion of Mias la­belled prod­ucts. The move pro­vided sig­nif­i­cant cost ef­fi­cien­cies and the new owner will also look to quit some costly coun­try routes to min­imise wastage.

But Mr Dunk­ley wants to con­tinue de­liv­er­ies of the much-loved lo­cal brand to all ex­ist­ing metropoli­tan out­lets.

“We are hop­ing to re­tain as much of the busi­ness as pos­si­ble and keep the brand alive,” Mr Dunk­ley said.

Coles and Wool­worths have in­di­cated they will con­tinue to stock the Mias line.

Mias’ for­mer Can­ning Vale pro­duc­tion cen­tre will con­tinue as a dis­tri­bu­tion and ad­min­is­tra­tion hub dur­ing the tran­si­tion pe­riod.

An out­come for Mias’ Welsh­pool flour mill, which is also in liq­ui­da­tion, is due this week.

Ad­min­is­tra­tor Jimmy Tr­pcevski, from WA In­sol­vency So­lu­tions, said Mias’ em­ploy­ees would re­ceive full en­ti­tle­ments and cred­i­tors owed in ex­cess of $10 mil­lion would re­ceive a div­i­dend as an out­come of the bak­ery’s sale.

He said about half of the em­ploy­ees would have an op­por­tu­nity with Bovell’s.

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