Mias to rise again
THE Mias bread range is expected to remain on metropolitan supermarket shelves but loaves will no longer be baked in Canning Vale.
Bread production and some Mias Bakery workers last week shifted to Maddington, where the Mias label will continue to be produced from the headquarters of Bovell’s Bakery.
Bovell’s is owned by Family Foods WA, which finalised the buyout of Mias Bakery last week, three months after the familyowned local business was placed into trading administration.
Family Foods WA director Stephen Dunkley said it was a busy first week at the Bovell’s site, with increased hours of operation to cope with the additional production of Mias labelled products. The move provided significant cost efficiencies and the new owner will also look to quit some costly country routes to minimise wastage.
But Mr Dunkley wants to continue deliveries of the much-loved local brand to all existing metropolitan outlets.
“We are hoping to retain as much of the business as possible and keep the brand alive,” Mr Dunkley said.
Coles and Woolworths have indicated they will continue to stock the Mias line.
Mias’ former Canning Vale production centre will continue as a distribution and administration hub during the transition period.
An outcome for Mias’ Welshpool flour mill, which is also in liquidation, is due this week.
Administrator Jimmy Trpcevski, from WA Insolvency Solutions, said Mias’ employees would receive full entitlements and creditors owed in excess of $10 million would receive a dividend as an outcome of the bakery’s sale.
He said about half of the employees would have an opportunity with Bovell’s.