On­line help for busi­nesses

Central and North Burnett Times - - LOCAL NEWS -

PAR­TIC­I­PANTS at the sec­ond of three Grow Your Busi­ness On­line work­shops learnt how search en­gines work and how to drive peo­ple to their web­sites.

The North Bur­nett Re­gion Fu­tures team, on be­half of the North Bur­nett Re­gional Coun­cil and Wide Bay Bur­nett Re­gional Or­gan­i­sa­tion of Coun­cils, is mak­ing the free work­shops avail­able to help lo­cal busi­nesses sur­vive and pros­per.

With more than 80% of Aus­tralia’s pop­u­la­tion now on­line, the dig­i­tal econ­omy, driven by con­sumer de­mand, is go­ing from strength to strength, and rre­gional busi­nesses must po­si­tion them­selves ef­fec­tively on­line in or­der to suc­ceed in this new dig­i­tal era.

The Grow Your Busi­ness On­line se­ries is ed­u­cat­ing busi­nesses across the re­gion on what a dig­i­tal mar­ket­ing strat­egy is, the key com­po­nents that make up a dig­i­tal mar­ket­ing strat­egy and then howto ap­ply this to their own busi­ness.

Pre­sen­ter Daniel Hun­jas is manag­ing di­rec­tor of Edge Mar­ket­ing, a re­gional dig­i­tal mar­ket­ing com­pany that has bucked the global fi­nan­cial cri­sis by more than dou­bling its size.

The hands-on work­shops teach att­ten­dees about web­site strate­gies, rank­ing strate­gies, dig­i­tal re-mar­ket­ing tech­niques and so­cial me­dia all un­der the um­brella of cre­at­ing an over­all dig­i­tal mar­ket­ing strat­egy.

In the first work­shop, Mr Hun­jas taught par­tic­i­pants howto de­velop their­web­sites and make them gen­er­a­tors of profit for their busi­nesses.

The fi­nal work­shop will be held on Mon­day, Oc­to­ber 22, and will ex­plain who to en­gage and how to con­vert cus­tomers with email and SMS and how to use so­cial me­dia to grow busi­nesses.

■ For more in­for­ma­tion, visit ed­geon­line.com.au/web suc­cess or call 4194 5955.

Photo: Sue Har­ris

GROW­ING THEIR BUSI­NESSES: The sec­ond of three Grow Your Busi­ness On­line sem­i­nars was well at­tended with par­tic­i­pants trav­el­ling from other North Bur­nett towns to the venue in Mun­dub­bera.

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