Locals tell what makes Burnett best
NORTH Burnett residents gathered at Gayndah last Tuesday evening to discuss how to build a better regional image.
Aworkshop devoted to understanding what makes the North Burnett an appealing region was part of a new digital marketing strategy for the Wide Bay Burnett Regional Organisation of Councils.
The meeting revealed net migration to the North Burnett for people aged 25–44 dropped in the past four years.
The idea of building a regional image aimed to attract more people to the area.
Residents discussed why they lived here.
Answers included the safety of the community, cheap land, country living and a healthy lifestyle.
Gayndah local Jo Dowling said she had lived in the area all her life and never thought of leaving.
Consultant Mark Olsen and urban designer Jo-Ann Baynham tried to bottle the passion and enthusiasm shown by the workshop participants.
“We thought the sessions in Gayndah were particularly productive, with both council and the community committed to the process, recognising the potential benefits to this region,” Ms Baynham said.
“Feedback from these sessions will be provided to the digital marketing specialists.
“(They) will then interpret the information, in order to look at various opportunities for the development of the most appropriate types of digital tools and related regional branding opportunities.”
The marketing component should be completed by late February 2013.
■ How do you think the North Burnett could build a better regional image? Let us know at: editorial@southburnett times.com.au.