Lo­cals tell what makes Bur­nett best

Central and North Burnett Times - - LOCAL NEWS - Bran­don Livesay

NORTH Bur­nett res­i­dents gath­ered at Gayn­dah last Tues­day evening to dis­cuss how to build a bet­ter re­gional im­age.

Awork­shop de­voted to un­der­stand­ing what makes the North Bur­nett an ap­peal­ing re­gion was part of a new dig­i­tal mar­ket­ing strat­egy for the Wide Bay Bur­nett Re­gional Or­gan­i­sa­tion of Coun­cils.

The meet­ing re­vealed net mi­gra­tion to the North Bur­nett for peo­ple aged 25–44 dropped in the past four years.

The idea of build­ing a re­gional im­age aimed to at­tract more peo­ple to the area.

Res­i­dents dis­cussed why they lived here.

An­swers in­cluded the safety of the community, cheap land, coun­try liv­ing and a healthy life­style.

Gayn­dah lo­cal Jo Dowling said she had lived in the area all her life and never thought of leav­ing.

Con­sul­tant Mark Olsen and ur­ban de­signer Jo-Ann Bayn­ham tried to bot­tle the pas­sion and en­thu­si­asm shown by the work­shop par­tic­i­pants.

“We thought the ses­sions in Gayn­dah were par­tic­u­larly pro­duc­tive, with both coun­cil and the community com­mit­ted to the process, recog­nis­ing the po­ten­tial ben­e­fits to this re­gion,” Ms Bayn­ham said.

“Feed­back from these ses­sions will be pro­vided to the dig­i­tal mar­ket­ing spe­cial­ists.

“(They) will then in­ter­pret the in­for­ma­tion, in or­der to look at var­i­ous op­por­tu­ni­ties for the de­vel­op­ment of the most ap­pro­pri­ate types of dig­i­tal tools and re­lated re­gional brand­ing op­por­tu­ni­ties.”

The mar­ket­ing com­po­nent should be com­pleted by late Fe­bru­ary 2013.

■ How do you think the North Bur­nett could build a bet­ter re­gional im­age? Let us know at: ed­i­to­rial@south­bur­nett times.com.au.

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