Busi­ness net­works build lo­cal ap­peal

Central and North Burnett Times - - LOCAL NEWS - ❏ Erica Mur­ree

BIGGEN­DEN busi­ness own­ers have been urged to get fa­mil­iar with their fel­low busi­nesses in the town.

Bendigo Bank’s Gin Gin Com­mu­nity Bank branch man­ager Rob Ather­ton told a break­fast meet­ing of the Biggen­den Cham­ber of Com­merce and In­dus­try that res­i­dents saw strength in the lo­cal econ­omy when lo­cal busi­nesses sup­ported their own.

“In re­turn lo­cals will look at th­ese busi­nesses to sup­ply their needs,” he said.

Mt Ather­ton said Bendigo Bank at Gin Gin had gone from strength to strength since De­cem­ber 2007.

“What we have done for Gin Gin is truly amaz­ing,” he said. “No one banked in Gin Gin. “To­day we have $75 mil­lion on the books and gen­er­ate $25,000-$30,000 for the lo­cal com­mu­nity along with $130,000 in spon­sor­ship.

“With the open­ing of the Supa IGA and other busi­nesses, peo­ple are chang­ing their habits and are start­ing to shop lo­cally.

“Towns­peo­ple don’t have to go to Bund­aberg to do their shop­ping.”

Mr Ather­ton said more lo­cal sup­port meant more cost-ef­fec­tive busi­nesses.

“The key mes­sage is if you don’t sup­port your own, why would any­body else? It’s all about net­work­ing,” he said.

“It’s also not just about con­ve­nience and friendly ser­vice.

“Get to know what the other busi­nesses do.

“Lo­cal busi­nesses need to sup­port other lo­cal busi­nesses by hav­ing an ar­ray of busi­ness cards on hand.

“Where pos­si­ble we should all buy our pro­duce lo­cally.”

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