Regions more ‘social’
BUSINESSES in regional Australia are embracing social media to engage with customers, new research shows.
A report shows 35% of small and medium businesses in regional areas are using social media – outperforming city counterparts at 29%.
Gayndah and Mundubbera Guardian Pharmacies have grabbed the bull by the horns and are finding the new platform offers great opportunities.
Owner Sam Rowles said their Facebook page allowed customers to have contact outside the regular 9am–5pm hours.
“We can give professional advice and make contact with the social, tech savvy side of the community.”
Their social media has also been used to engage the community.
“During the floods we ran a campaign where every ‘like’ we got, we gave $1 to the flood appeal,” Mrs Rowles said.
“That was a great way to be involved.”
The Yellow Social Media Report showed regional businesses were more likely to check social media accounts more than five times per day (22%), compared to 16% in the big smoke.