Re­gions more ‘so­cial’

Central and North Burnett Times - - NEWS - Bran­don Livesay bran­

BUSI­NESSES in re­gional Aus­tralia are em­brac­ing so­cial me­dia to en­gage with cus­tomers, new re­search shows.

A re­port shows 35% of small and medium busi­nesses in re­gional ar­eas are us­ing so­cial me­dia – out­per­form­ing city coun­ter­parts at 29%.

Gayn­dah and Mun­dub­bera Guardian Pharmacies have grabbed the bull by the horns and are find­ing the new plat­form of­fers great op­por­tu­ni­ties.

Owner Sam Rowles said their Face­book page al­lowed cus­tomers to have con­tact out­side the reg­u­lar 9am–5pm hours.

“We can give pro­fes­sional ad­vice and make con­tact with the so­cial, tech savvy side of the com­mu­nity.”

Their so­cial me­dia has also been used to en­gage the com­mu­nity.

“Dur­ing the floods we ran a cam­paign where ev­ery ‘like’ we got, we gave $1 to the flood ap­peal,” Mrs Rowles said.

“That was a great way to be in­volved.”

The Yel­low So­cial Me­dia Re­port showed re­gional busi­nesses were more likely to check so­cial me­dia ac­counts more than five times per day (22%), com­pared to 16% in the big smoke.

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