New app ex­cites busi­ness own­ers

Central and North Burnett Times - - NEWS - Bran­don Livesay bran­

A TOURISM pro­ject will bring the North Bur­nett into the dig­i­tal world.

Bund­aberg North Bur­nett Tourism’s Dig­i­tal In­for­ma­tion Pro­ject will use mo­bile, in­ter­net and touch screen plat­forms to pro­vide in­for­ma­tion on the re­gion.

Gen­eral man­ager Rick

Jo Dowling Busi­nesses here are re­ally ex­cited.

Matkowski ex­plained the pro­ject to 29 busi­ness own­ers at a Gayn­dah Cham­ber of Com­merce meet­ing last Thurs­day.

“Sixty-one per­cent of grey no­mads and baby boomers re­search their des­ti­na­tion on­line and that’s the big­gest de­mo­graphic that comes through this re­gion,” Mr Matkowski said.

“They talk to each other and rec­om­mend in­for­ma­tion.

“We get about 600,000 vis­i­tors a year that spend the night but there are mil­lions that pass through and we’re miss­ing them.”

The pro­ject in­volves a new app suit­able for tablets and smart­phones which will pro­vide in­for­ma­tion on the re­gion.

A touch screen in­for­ma­tion kiosk will also be in­stalled at Eidsvold’s RMWilliams Vis­i­tor Cen­tre.

Gayn­dah Cham­ber of Com­merce pres­i­dent Jo Dowling said the pro­ject was well re­ceived.

“Busi­nesses here are re­ally ex­cited about it, there was a good pos­i­tive re­sponse,” Mrs Dowling said.

The pro­ject asks busi­nesses to pay $60 to be part of a busi­ness directory.

“We want vis­i­tors to stay here, spend money in our pubs, stay at our mo­tels and spend money in our com­mu­nity.”

Are you a busi­ness owner in the Cen­tral and North Bur­nett? Write a let­ter to the edi­tor to bran­ and tell us your thoughts.

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