Govt helps to fatten event
A “BEEF up” is on the cards for the Australian cattle industry following the announcement that $2.5 million will be contributed towards Beef Australia 2015 by the government.
Beef Australia, to be held in Rockhampton next year, gives cattle farmers the opportunity to receive international and domestic recognition for their cattle.
For many of the region’s cattle stud owners, this is the premier opportunity to broaden their markets as over 85,000 people from more than 25 countries are expected to attend.
Upson Downs’ manager Amanda Salisbury said Beef Australia was “the most important event on the cattle industry calendar”.
At the forefront of the Australia cattle industry, running the countries’ oldest brangus stud, Mrs Salisbury knows the opportunities this event can create for farmers.
“It is an incredible launching pad,” she said.
Agriculture Minister Barnaby Joyce said the Australian beef industry was facing a range of challenges, which was why it was important to showcase its beef and beef producers to both the nation and the world.
Although unable to predict which challenges will be directly impacted through this government money, farmers indicated that it may help the industry overcome some constraints of the high Australian dollar.
“It is as much an opportunity for Australian farmers to learn how to produce cattle more economically, as it is to gain recognition,” Barbara Burnham said, Amanda Salisbury’s’ mother and predecessor on Upson Downs.
“The Beef Australia event runs programs to further educate farmers which could help them to overcome some of these (current beef industry) constraints.
“It will also enable access to larger markets, which has lately been a challenge for beef industry farmers.”
The last Beef Australia event was held in 2012 and included a Brangus World Congress, which gave North Burnett brangus farmers the chance to showcase their Australian pedigrees.
Red brangus cattle farmer Kris Dingle sold a champion bull to South American buyers at the event.
“South America is the (world) leader in red brangus breeding and the Beef Australia event helped to open us up to some of those markets,” Mr Dingle said.
“The government money may encourage bigger thinking to unfold so we are really happy to hear of this support.”
He would show cattle again at next year’s event.
GIVEN A LIFT: Beef Australia is set for a $2.5 million cash boost.