Lo­cals live male dream for beer ad

Central and North Burnett Times - - NEWS -

STAR­RING in a beer ad­ver­tise­ment was not what Monto’s Rus­sell McLur­can planned for a lazy Satur­day af­ter­noon about four months ago.

But when Great North­ern brew­ery came knock­ing, look­ing for three blokes who wouldn’t mind $250 and an af­ter­noon of free beer in re­turn for their time, Mr McLur­can said he couldn’t refuse.

“It was a dream come true re­ally, star­ring in a beer ad in my own back­yard,” he said.

Rus­sell’s dad, Jock McLur­can, was re­cruited to find the best beer-drink­ing spot in Ca­nia Gorge and he vol­un­teered his two boys, Rus­sell and Trevor, along with Tyson Jarvis, for the job.

“They wanted three blokes with no beer bel­lies and those were the first three that came to mind,” Jock said.

They met by the edge of Ca­nia Dam at 2pm, when Rus­sell, Trevor and Tyson spent more than four hours mod­el­ling for the crew.

“They even came around with a spray bot­tle to keep the beers we were drink­ing look­ing frosty,” Tyson said. “It was a bit of a party.” The first of the bill­boards, fea­tur­ing the boys with their fish­ing rods and a Great North­ern beer in their hands, went up out­side Bund­aberg re­cently.


MOD­ELS: Rus­sell McLur­can and Tyson Jarvis star in a bill­board beer ad­ver­tise­ment shot at Ca­nia Gorge, which hangs out­side Bund­aberg.

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