WITH 12 weeks to Christmas, city stores bring out the plum puddings, baubles and trees to sell.
While early selling tactics may irritate, it’s a signal to plan end-of-year parties.
In February, the council asked each town to organise its own Christmas lights celebration – putting more load on community organisations.
Separately, we’ve been urged in tourism forums to think and promote as a region.
How can we lift ourselves above any fatigue – from constantly giving, each in our town – to embracing visitors?
Suggestions include recognise our signature products, create signature events, thank our supporters – and become a participant.
Will you help to switch on Christmas this year?