Tap into tourists’ Aussie dreams
IN A sticky Malaysian office block, someone has tacked a motivational photo of the Australian countryside up on the wall.
Making that office worker’s dream a reality is what Bundaberg and North Burnett Tourism is gearing up to do, simply by marketing the lifestyle many of us take for granted.
“We have to start looking at what we have in a different way. We have been underestimating how valuable the things we have in our own backyard are to tourists,” BNBT general manager Rick Matkowski said.
“These people have never milked a cow or picked citrus fruit from a tree.
Rick Matkowski We have to start looking at what we have in a different way.
“These kinds of ‘real Australian’ experiences are what they are after.”
But Mr Matkowski said the challenge was to work out which country experiences had the most pull for tourists and how to deliver them.
“We will work with people, like the (North Burnett Regional) Council and orchardists, to connect tourists with these things they want to experience,” he said.
“Do we need to find a place for them to hire fishing rods to go fishing in Cania Dam or find a place where tourists can go and pick mandarins for a little while? These are the sorts of questions we will be answering.”