Tap into tourists’ Aussie dreams

Central and North Burnett Times - - NEWS -

IN A sticky Malaysian of­fice block, some­one has tacked a mo­ti­va­tional photo of the Aus­tralian coun­try­side up on the wall.

Mak­ing that of­fice worker’s dream a re­al­ity is what Bund­aberg and North Bur­nett Tourism is gear­ing up to do, sim­ply by mar­ket­ing the life­style many of us take for granted.

“We have to start look­ing at what we have in a dif­fer­ent way. We have been un­der­es­ti­mat­ing how valu­able the things we have in our own back­yard are to tourists,” BNBT gen­eral man­ager Rick Matkowski said.

“Th­ese peo­ple have never milked a cow or picked cit­rus fruit from a tree.

Rick Matkowski We have to start look­ing at what we have in a dif­fer­ent way.

“Th­ese kinds of ‘real Aus­tralian’ ex­pe­ri­ences are what they are after.”

But Mr Matkowski said the chal­lenge was to work out which coun­try ex­pe­ri­ences had the most pull for tourists and how to de­liver them.

“We will work with peo­ple, like the (North Bur­nett Re­gional) Coun­cil and or­chardists, to con­nect tourists with th­ese things they want to ex­pe­ri­ence,” he said.

“Do we need to find a place for them to hire fish­ing rods to go fish­ing in Ca­nia Dam or find a place where tourists can go and pick man­darins for a lit­tle while? Th­ese are the sorts of ques­tions we will be an­swer­ing.”

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