Getting info out to all
Brad Pfeffer It’s available whenever they want it.
FINDING effective ways to get important messages out to farmers spread across vast distances is not easy, so Queensland Farmers’ Federation is trying something new.
The group is making videos featuring farmers talking about strategies they use to tackle tough times.
QFF communications manager Brad Pfeffer said it was a new project and had a way to go, but the idea was well received.
“We’re trying new things to get the message out wider and people can see it in their own time,” he said.
“It’s available whenever they want it.
“We’re dealing with such huge regions and getting farmers into a shed meeting can be difficult.
“A shed meeting exists in that moment in time and these videos are there so they can access them at any time they want.”
The latest of the videos looks at strategies farmers use to survive the dry by planning ahead and using social media to connect with others.
Mr Pfeffer said farmers were more receptive to hearing advice from other farmers rather than agronomists or associations.
“Experience tells us having that rapport with your peers is pretty strong and the information is trusted,” he said.
“Farmers generally know what each other are going through and it’s a good sort of filter.”
To find out more information watch the latest videos at www.qff.org .au/multimedia.