Get­ting info out to all

Central and North Burnett Times - - THE FENCE POST - Tessa Map­stone

Brad Pfeffer It’s avail­able when­ever they want it.

FIND­ING ef­fec­tive ways to get im­por­tant mes­sages out to farm­ers spread across vast dis­tances is not easy, so Queens­land Farm­ers’ Fed­er­a­tion is try­ing some­thing new.

The group is mak­ing videos fea­tur­ing farm­ers talk­ing about strate­gies they use to tackle tough times.

QFF com­mu­ni­ca­tions man­ager Brad Pfeffer said it was a new project and had a way to go, but the idea was well re­ceived.

“We’re try­ing new things to get the mes­sage out wider and peo­ple can see it in their own time,” he said.

“It’s avail­able when­ever they want it.

“We’re deal­ing with such huge re­gions and get­ting farm­ers into a shed meet­ing can be dif­fi­cult.

“A shed meet­ing ex­ists in that mo­ment in time and th­ese videos are there so they can ac­cess them at any time they want.”

The lat­est of the videos looks at strate­gies farm­ers use to sur­vive the dry by plan­ning ahead and us­ing so­cial me­dia to con­nect with oth­ers.

Mr Pfeffer said farm­ers were more re­cep­tive to hear­ing ad­vice from other farm­ers rather than agron­o­mists or as­so­ci­a­tions.

“Ex­pe­ri­ence tells us hav­ing that rap­port with your peers is pretty strong and the in­for­ma­tion is trusted,” he said.

“Farm­ers gen­er­ally know what each other are go­ing through and it’s a good sort of fil­ter.”

To find out more in­for­ma­tion watch the lat­est videos at .au/mul­ti­me­dia.

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