Record at­ten­dance

Or­gan­is­ers say this year’s event has set a new bench­mark

Central and North Burnett Times - - RURAL UPDATE -

THREE years of plan­ning and prepa­ra­tion came down to just one week.

All eyes were on Rock­hamp­ton for Beef Australia 2015, which or­gan­is­ers say set a new bench­mark for the in­ter­na­tion­ally renowned event.

Beef Australia CEO De­nis Cox said hun­dreds of vol­un­teers, 20 full-time staff and 12 board mem­bers had the week go off with­out a hitch.

A record 90,000 peo­ple at­tended through­out the week, with more than 1100 of those reg­is­tered in­ter­na­tional del­e­gates.

Mr Cox said while Beef Australia was about hav­ing fun, it was also fo­cused on grow­ing the na­tion’s beef in­dus­try, with a lot of busi­ness tak­ing place among del­e­gates in the in­ter­na­tional lounge.

“There was a lot of in­ter­est­ing meet­ings with some key peo­ple in the in­ter­na­tional in­dus­try,” he said. “It could be three, six, nine months be­fore we see the re­sults, but the part­ner­ships were forged at Beef Australia and it’s an

IM­POR­TANT EVENT: De­nis Cox said there were a lot of in­ter­est­ing meet­ings with some key peo­ple in the in­ter­na­tional in­dus­try at Beef Australia. im­por­tant part of the beef in­dus­try.

“We’re proud that we play such a ma­jor part in it (the beef in­dus­try).”

Mr Cox said Beef Australia was work­ing with the Queens­land Gov­ern­ment to in­ves­ti­gate the eco­nomic im­pact of this year’s event on the re­gion and the na­tional beef in­dus­try.

In 2012, it was es­ti­mated the event gave the Cen­tral Queens­land re­gion a $31 mil­lion boost.

Mr Cox said part of or­gan­is­ing Beef Australia was work­ing with Tourism and Events Queens­land and Capricorn En­ter­prise to en­cour­age as many vis­i­tors as pos­si­ble to ex­tend their stay in the re­gion.

While Mr Cox said the re­newal of his con­tract was up to the Beef Australia board, he was keen to stick around for 2018.

“The next one would be eas­ier from my point of view be­cause you’ve got the lessons of the first one,” he said. “I’d be happy to con­sider go­ing again.”


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