Organisers say this year’s event has set a new benchmark
THREE years of planning and preparation came down to just one week.
All eyes were on Rockhampton for Beef Australia 2015, which organisers say set a new benchmark for the internationally renowned event.
Beef Australia CEO Denis Cox said hundreds of volunteers, 20 full-time staff and 12 board members had the week go off without a hitch.
A record 90,000 people attended throughout the week, with more than 1100 of those registered international delegates.
Mr Cox said while Beef Australia was about having fun, it was also focused on growing the nation’s beef industry, with a lot of business taking place among delegates in the international lounge.
“There was a lot of interesting meetings with some key people in the international industry,” he said. “It could be three, six, nine months before we see the results, but the partnerships were forged at Beef Australia and it’s an
IMPORTANT EVENT: Denis Cox said there were a lot of interesting meetings with some key people in the international industry at Beef Australia. important part of the beef industry.
“We’re proud that we play such a major part in it (the beef industry).”
Mr Cox said Beef Australia was working with the Queensland Government to investigate the economic impact of this year’s event on the region and the national beef industry.
In 2012, it was estimated the event gave the Central Queensland region a $31 million boost.
Mr Cox said part of organising Beef Australia was working with Tourism and Events Queensland and Capricorn Enterprise to encourage as many visitors as possible to extend their stay in the region.
While Mr Cox said the renewal of his contract was up to the Beef Australia board, he was keen to stick around for 2018.
“The next one would be easier from my point of view because you’ve got the lessons of the first one,” he said. “I’d be happy to consider going again.”