It’s a sweet success
Sweetee Citrus Group is leading the way for citrus growers in the North Burnett
FOLLOWING a successful export season into the Chinese market, one Gayndah and Mundubbera citrus grower says there is no time to stop and taste the success.
Sweetee Citrus Group spent the last four years building working relationships with Asian importers but marketing manager Darryl Lowe said this was just the beginning.
“At this stage it’s all fairly solid, but it’s looking like it’s going to expand a lot further,” Mr Lowe said.
With importers including COFCO, China’s largest food company, Mr Lowe said it was full steam ahead.
“We’re looking at other major customers in China and Thailand and other places in the world,” he said.
“I’d like it to grow at least another 50% on last year’s figures and keep at that rate over a period of five to 10 years.
“That would be exceptional, but that’s the target we’ve set.”
Mr Lowe said demand continued to grow for their product but success wholly relied on Sweetee Citrus Group’s integrity.
“You’ve got to give them (customers) an understanding of exactly what you’re capable of doing,” he said.
“You can’t say you’re going to give them roses and give them prickles.
“You’ve got to do the right thing.”
Mr Lowe said trading would not only help North Burnett growers but the towns’ economies too.
“As business grows, it will create employment locally as well,” he said.
“That’s a side bonus really.”
Mr Lowe said a group of growers from Gayndah and Mundubbera formed an “emotional alliance” to promote products in Asian countries and expand their market.
“I’m excited for the growers, they’re the ones that will really see a benefit from it,” he said.
“Hopefully it will help financially over the next 10 years.
“But it’s only ever as good as the effort you put into it.”