Farm­ers go­ing fruity on Face­book

Central and North Burnett Times - - FRONT PAGE - Noel Thomp­son noel.thomp­son@cnbtimes.com.au

BRENT Cham­bers and his wife Rachel are start­ing a cam­paign to get ev­ery­one in Australia to go to the shop and buy a few man­darins.

Mrs Cham­bers has started a Face­book cam­paign called “We heart Cit­rus” which she hopes will en­cour­age con­sumers to con­sider the plight of grow­ers.

With her help, Queens­land cit­rus grow­ers have started their own so­cial me­dia mar­ket­ing cam­paign to tackle low man­darin prices.

“Ev­ery­one in the com­mu­nity needs to help our farm­ers sell their fruit and if we all get on the Face­book cam­paign and spread the word that a few pieces of fruit, con­sumed by ev­ery­one, will make the dif­fer­ence,” Mrs Cham­bers said.

“Our farm­ers have all had a hard time of it over the last few years and now it is our turn to get in and give a hand.”

The page fea­tures pic­tures of grow­ers, their fam­i­lies and their farms, which Mrs Cham­bers said she hoped would cre­ate a re­la­tion­ship be­tween those who ate the fruit, and those who grew it.

Mr Cham­bers from Cen­tral Bur­nett Fruit Pack­ers in Mun­dub­bera said the qual­ity of the fruit this year was re­mark­able and the amount of first grade fruit was unique.

“Cit­rus grow­ers have done an amaz­ing job to pro­duce the best crop for sev­eral years and now they just might be the ones pay­ing the price,” Mr Cham­bers said.

“The amount of fruit on the mar­ket is push­ing prices down and plac­ing pres­sure back on the grow­ers.”

PHOTO: NOEL THOMP­SON

CIT­RUS PICK­ING: Back­pack­ers hit the trees when the fruit is at its best.

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