View is good from up here
ASX listed agribusiness, Ruralco, made the decision to launch PrecisionHawk’s drone technology in Australia because they believe it can become a real force in the journey to higher agricultural productivity.
As the world’s population quickly increases, food production will have to increase by 70 to 100%.
This will have to be achieved while agricultural producers are facing increasingly erratic weather patterns, rising farm input costs and limited land to grow on.
Josh Voelker, PrecisionHawk’s US drone and data analytics expert, believes their technology can assist Australian farmers in meeting this rising demand.
“The need to produce more with less means farmers are continually looking to the opportunities new technology brings,” Mr Voelker said.
❝ The need to produce more with less means farmers are continually looking to the opportunities new technology brings. — Josh Voelker
“By collecting data over their land, farmers can make better decisions, decreasing inputs and increasing outputs to make their businesses more efficient and productive. Australian farmers want to be the best at what they do and we can help them achieve that.”
Price options start at $3000, allowing farmers to get comfortable with the user friendly technology before deciding to commit to a larger investment.
“Through the PrecisionHawk packages we are offering a data collection-to-analysis process,” said Sam Hunt, Ruralco drone expert.
“The real point of difference with PrecisionHawk is the actionable data they provide. For example a drone detecting plant disease and variable growth in an area can help the farmer make well informed decisions and significantly improve productivity,” Mr Hunt said.
PrecisionHawk is distributed exclusively by Ruralco through its regional network of businesses, making the technology as widely available as they can.
“The applications of the PrecisionHawk technology are constantly expanding,” Mr Hunt said.
“Every time we get out and talk to farmers and explain what it can do, they find new ways they can apply the technology to their situations. The opportunities really are endless.”
NEW TECHNOLOGY: PrecisionHawk drone. PHOTOS: CONTRIBUTED
Data collection allows farmers to make better decisions.