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Central and North Burnett Times - - FENCE POST LIFE - Gayn­dah Ru­ral and Vet Sup­plies

ASX listed agribusi­ness, Ru­ralco, made the de­ci­sion to launch Pre­ci­sionHawk’s drone tech­nol­ogy in Aus­tralia be­cause they be­lieve it can be­come a real force in the jour­ney to higher agri­cul­tural pro­duc­tiv­ity.

As the world’s pop­u­la­tion quickly in­creases, food pro­duc­tion will have to in­crease by 70 to 100%.

This will have to be achieved while agri­cul­tural pro­duc­ers are fac­ing in­creas­ingly er­ratic weather pat­terns, ris­ing farm in­put costs and lim­ited land to grow on.

Josh Voelker, Pre­ci­sionHawk’s US drone and data an­a­lyt­ics ex­pert, be­lieves their tech­nol­ogy can as­sist Aus­tralian farm­ers in meet­ing this ris­ing de­mand.

“The need to pro­duce more with less means farm­ers are con­tin­u­ally look­ing to the op­por­tu­ni­ties new tech­nol­ogy brings,” Mr Voelker said.

❝ The need to pro­duce more with less means farm­ers are con­tin­u­ally look­ing to the op­por­tu­ni­ties new tech­nol­ogy brings. — Josh Voelker

“By col­lect­ing data over their land, farm­ers can make bet­ter de­ci­sions, de­creas­ing in­puts and in­creas­ing out­puts to make their busi­nesses more ef­fi­cient and pro­duc­tive. Aus­tralian farm­ers want to be the best at what they do and we can help them achieve that.”

Price op­tions start at $3000, al­low­ing farm­ers to get com­fort­able with the user friendly tech­nol­ogy be­fore de­cid­ing to com­mit to a larger in­vest­ment.

“Through the Pre­ci­sionHawk pack­ages we are of­fer­ing a data col­lec­tion-to-anal­y­sis process,” said Sam Hunt, Ru­ralco drone ex­pert.

“The real point of dif­fer­ence with Pre­ci­sionHawk is the ac­tion­able data they pro­vide. For ex­am­ple a drone de­tect­ing plant dis­ease and vari­able growth in an area can help the farmer make well in­formed de­ci­sions and sig­nif­i­cantly im­prove pro­duc­tiv­ity,” Mr Hunt said.

Pre­ci­sionHawk is dis­trib­uted ex­clu­sively by Ru­ralco through its re­gional net­work of busi­nesses, mak­ing the tech­nol­ogy as widely avail­able as they can.

“The ap­pli­ca­tions of the Pre­ci­sionHawk tech­nol­ogy are con­stantly ex­pand­ing,” Mr Hunt said.

“Ev­ery time we get out and talk to farm­ers and ex­plain what it can do, they find new ways they can ap­ply the tech­nol­ogy to their sit­u­a­tions. The op­por­tu­ni­ties re­ally are end­less.”


Data col­lec­tion al­lows farm­ers to make bet­ter de­ci­sions.

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