Cam­paign to eat man­darins

So­cial media again spread­ing the #MandyMon­day fun

Central and North Burnett Times - - LIFE - Philippe Coquerand philippe.coquerand@cnbtimes.com.au

IT’S one of the most pop­u­lar fruits in the North Bur­nett re­gion and man­darin sea­son is bloom­ing.

With grow­ers work­ing long days and nights to en­sure the best man­darins are sold to the consumer, they’ve de­cided so­cial media is the best way to get the mes­sage out there.

Three years ago the hash­tag #MandyMon­day was de­vel­oped with the aim of get­ting peo­ple eat­ing man­darins and spread­ing the word.

Laura Parr from Glen Grove Or­chard in Gayndah said the so­cial media cam­paign at­tracted vis­i­tors and tourists and in­ter­acted with peo­ple across the re­gion.

“It’s been run­ning for three years now and we’ve en­sured it to be as in­ter­ac­tive as pos­si­ble.

“Peo­ple who like the Face­book page can share a pic­ture with the hash­tag #MandyMon­day and each week we pick out a win­ner,” Mrs Parr said.

“We just try and spread the word as much as pos­si­ble. It also en­gages with the cit­rus grow­ers in the Bur­nett re­gion as they are ad­min­is­tra­tors of the page.”

Man­darins have many ben­e­fits for health, Mrs Parr said.

“They’re very healthy and one of the best fruits. They’re sweet and juicy and this time of the year is prov­ing to be quite suc­cess­ful.

“I would say the man­darins in sea­son right now are the best in the re­gion and they are full of Vi­ta­min C.

“We have the We Heart Cit­rus Face­book page, which has a lot of the grow­ers who post how they’re go­ing and they let the gen­eral pub­lic know what types of man­darins are in-store.”

The ini­tia­tive en­cour­ages those who use so­cial media to show their friends what eat­ing healthy is about.

“The man­darin sea­son still has a lit­tle while to go, but ev­ery­one is quite busy with the pack­ing sheds and send­ing the man­darins off to the shops,” Mrs Parr said.

With man­darins, there are sev­eral op­tions avail­able for par­ents of school­child­ren.

“You can make a man­darin cake – they’re de­li­cious and you can place them in lunch boxes for the kids to eat,” Mrs Parr said.

It’s never too late to join the cam­paign and eat a man­darin to sup­port grow­ers in the North Bur­nett re­gion.

“It doesn’t mat­ter what farm the man­darin comes from, I think the gen­eral pub­lic just love eat­ing man­darins,” Mrs Parr said.

You can join the cam­paign by lik­ing the We Heart Cit­rus Face­book page or post­ing #MandyMon­day.

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