Made for the bed­room

De­signer’s sleep­wear range evokes com­fort and lux­ury with lots of satin and lace

Central and North Burnett Times - - CLOSET - BY Sally Coates

GROW­ING up in her mother’s bal­let stu­dio, cre­ativ­ity, fem­i­nin­ity and grace were in­grained in In­grid Bon­nor from a young age.

Those traits later found their pro­fes­sional pur­pose when the Gold Coast de­signer be­gan Home­bodii in 2013, a sleep­wear com­pany with a sleek, stylish dif­fer­ence.

“I knew even at that early age that my path would lead to a cre­ative in­dus­try of some kind,” In­grid says.

“The idea for Home­bodii came to me when I was preg­nant with my sec­ond child and was look­ing for a com­fort­able and fem­i­nine robe to wear while in hos­pi­tal.

“The in­spi­ra­tion for the brand was to cre­ate gar­ments that all women could feel com­fort­able and beau­ti­ful in.”

In­grid is a for­mer model, but through Home­bodii hopes to fo­cus on help­ing women feel beau­ti­ful in­side as much as out.

“At Home­bodii we be­lieve that ev­ery woman has the right to feel beau­ti­ful, es­pe­cially in your own home – the place where we are of­ten the most re­laxed and com­fort­able,” she says.

“Sleep­wear is such a per­sonal item. Con­sid­er­ing we spend al­most half our life in bed it’s a very in­ti­mate pur­chase.

“With Home­bodii we are not in­flu­enced by trends and try to stay true to our fem­i­nine aes­thetic. We cre­ate our prints from scratch, and don’t try to con­form to what a fash­ion la­bel is sup­posed to be.

“There is lots of lace, lux­u­ri­ous satin, and won­der­fully soft knits.”

Like any par­ent, In­grid would strug­gle to pick a favourite piece as the new de­signs are ev­i­dence of in­no­va­tion, but the orig­i­nal pieces carry sen­ti­men­tal­ity.

“Of­ten when a new cus­tom print or de­sign is cre­ated it be­comes the favourite. How­ever, it is very hard to choose a favourite as our orig­i­nal de­signs have evolved over the years.

“They have a spe­cial place in our hearts as they were the orig­i­nal pieces that formed the foun­da­tion of the brand.”

With her de­signs re­cently picked up by David Jones af­ter years of US re­tail suc­cess, plus count­less magazine in­clu­sions and a New York Fash­ion Week cat­walk show, In­grid has found that the se­cret to her suc­cess is main­tain­ing a strong fash­ion fo­cus.

“In to­day’s com­pet­i­tive fash­ion mar­ket we are see­ing more and more brands strug­gle,” she says.

“We try to beat our own drum and are anti-fast dis­pos­able fash­ion. Our brand ethos is to al­ways be bou­tique, au­then­tic and cus­tomer-fo­cused.

“In a world where more and more things are be­com­ing au­to­mated and the hu­man fac­tor is re­moved we strive to foster an in­ti­mate con­nec­tion with our cus­tomers.”

‘‘ We try to beat our own drum and are anti-fast dis­pos­able fash­ion. Our brand ethos is to be bou­tique...

◗ In­grid Bon­nor’s brand Home­bodii is in­spired by fem­i­nin­ity and grace rather than the lat­est fash­ion trends.


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