Mad blokes... but quite or­di­nary lager

Central and North Burnett Times - - TASTE - With Si­mon Ir­win

IHAD never heard of a mob called The Mad Hueys, at least un­til last week­end when Hugh the Neigh­bour and I sat down to en­joy a lager that was new to the pair of us.

To be truth­ful, I only re­ally picked it off the shelves at my lo­cal bot­tle-o be­cause of the name.

Hueys… Hugh… Mad… Hmm – any­way, I know you can join the dots, thus it came to pass that HTN and I sat down to en­joy Cap­tain’s Lager made by The Mad Hueys.

The la­bel and the six-pack wrap­per don’t give much away as to the ori­gin nor prove­nance of ei­ther the beer or the brewer, so out came the trusty mo­bile phone for a quick con­sul­ta­tion with Dr Google.

Much to our amaze­ment, the first thing that came up was a line of fish­ing cloth­ing man­u­fac­tured and pro­moted by a fish­ing team named The Mad Hueys (if you al­ready know all this, skip to the end of the ar­ti­cle for the ac­tual beer re­view).

Th­ese are blokes who have man­aged to cross that line be­tween id­iots and so­cial me­dia le­gends.

You see, they do crazy, al­beit funny, stuff and have amassed a huge fol­low­ing on Face­book (140,000-plus fol­low­ers) and YouTube.

So this beer is ac­tu­ally a prod­uct ex­ten­sion for their brand as op­posed to a labour of love af­ter years of trial and er­ror in the pur­suit of the per­fect ale.

This is not to den­i­grate the drink – but it does trou­ble me slightly to find this in the “craft beer” aisle of a ma­jor re­tailer. In fact, in some ways it is the “anti-craft beer” beer.

The blurb on the beer starts off with the state­ment: “Not an­other f#ck­ing IPA – it’s a Hueys beer” and: “If you tell some­one you’re a beer lover, they think you only have eyes for fruity, hoppy, IPAs and weirdo stouts. We have made it our mis­sion to change that per­cep­tion and take the Aus­tralian beer drink­ing pub­lic back to the days when hav­ing a beer meant hav­ing a lager.”

The beer is made by Black Hops Brew­ery at Burleigh Heads and is a pleas­ant enough 4.2% ABV crisp, dry, Aus­tralian-style lager with noth­ing to com­plain about, with noth­ing par­tic­u­larly mem­o­rable there ei­ther.

They have cer­tainly ful­filled their goal of tak­ing us back to the days of un­chal­leng­ing drops built for quaffing rather than pon­tif­i­cat­ing over – all in all, what one would ex­pect as a com­mer­cial add-on to a cloth­ing store.

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