How Heidi headed into high-end fash­ion

Central and North Burnett Times - - CLOSET - — Sally Coates For more go to pad­do­

SHE’S the master of the flat­ter­ing frock, but it wasn’t al­ways fash­ion that was the fo­cus for Paddo to Palmy cre­ator Heidi Carter.

“Paddo to Palmy started out as an in­te­ri­ors blog, which cov­ered our Padding­ton ren­o­va­tion,” she says.

“We had moved to Palm Beach in Syd­ney while we were ren­o­vat­ing, which re­ally in­flu­enced my style – a lit­tle bit tra­di­tional, a bit Ori­en­tal and a good dose of Mediter­ranean sim­plic­ity.

“I have al­ways been ob­sessed with tex­tiles and colour, so we turned the blog into a home­wares shop sell­ing cus­tom-made Moroc­can home­wares which weren’t re­ally avail­able in Aus­tralia at the time.”

Any­one ob­sessed with home­wares knows that your home is an ex­ten­sion of your per­sonal style, and with this in mind, Heidi’s blog soon ex­panded to her wardrobe.

“The fash­ion la­bel was born three years ago when I was frus­trated that I couldn’t find high qual­ity, flat­ter­ing and fem­i­nine dresses at a rea­son­able price that weren’t made from polyester,” she says.

“The style em­braces time­less Parisian-in­spired retro cuts made from floaty cot­tons, vis­coses and cool linens.

“We are just about to launch into leather and cash­mere, of­fer­ing time­less cuts in the high­est qual­ity.

“We are all about de­sign­ing pieces that will tran­si­tion you through the sea­sons.”

Sea­sonal ver­sa­til­ity is key in many parts of Queens­land and north­ern New South Wales.

“We al­ways de­sign our col­lec­tions around ver­sa­til­ity, clothes that tran­si­tion you in be­tween sea­sons and that will take you from the city to the beach with ease,” Heidi says.

“The lat­est col­lec­tion was in­spired by the French coun­try­side.”

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