Find­ing mojo in ex­ports

Pos­i­tive signs for new strain

Central and North Burnett Times - - LIFE - Adam McCleery adam.mccleery@cnbtimes.com.au

IT HAS been a four-year in­vest­ment for Roth’s Citrus owner Ken Roth but an in­vest­ment which is prov­ing suc­cess­ful af­ter cre­at­ing a new strain of man­darin for the ex­port mar­ket.

“It has taken a lit­tle while, four years to get it to where it’s at now,” Mr Roth said.

“We planted the first lot in 2013 af­ter the floods. “I’ve never done it be­fore.” Gayn­dah res­i­dent and pro­ducer Mr Roth was in a re­build­ing process af­ter the 2013 floods and saw it as an op­por­tu­nity to try a new strain.

Now that the trees are be­gin­ning to yield fruit and the Roths have con­trol of the patent, the next step will be to name the strain.

“It is an MJR, or an early nova and we are think­ing of nam­ing it Mojo,” Mr Roth said.

Mr Roth said it was a sig­nif­i­cant thing to have cre­ated a new strain of nova for ex­port.

“It’s def­i­nitely pretty ex­cit­ing to have a new va­ri­ety and we will also hold the patent over it,” Mr Roth said.

The new strain is still in the early stages and Mr Roth said ex­pe­ri­ence had taught him a few lessons about new strains on the mar­ket.

“It’s good but we still want to prove it, we will let grow­ers have a re­ally good look at the tress this year,” Mr Roth said.

“We want to make sure it’s right be­cause so many va­ri­eties have come along and failed be­cause they didn’t suit the area, or the skin tex­ture wasn’t good, things like that.

“It will need time to prove it­self.”

Mr Roth has 6000 trees in the ground for the new Mojo strain.

“I want to cut the risk of fail­ure out and make sure be­fore I give it to the in­dus­try that it is truly proven,” Mr Roth said.

Mr Roth re­mains op­ti­mistic about the new Mojo.

“We’ve sold a cou­ple of con­tain­ers and in the next few years when we start get­ting some more vol­ume it will be a lot bet­ter,” Mr Roth said.

IN­NO­VA­TION: Roth’s Citrus owner Ken Roth said it was sig­nif­i­cant to have cre­ated a new strain of man­darin.

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