New pro­ject sup­ports beef in­dus­try lead­ers

Central and North Rural Weekly - - NEWS -

EMERG­ING lead­ers within the grass­fed beef sec­tor will be equipped with the knowl­edge and skills to take on in­dus­try lead­er­ship roles through a ma­jor new Meat & Live­stock Aus­tralia in­vest­ment.

The $1.9 mil­lion ‘build­ing ca­pac­ity in the grass­fed beef in­dus­try’ pro­ject of­fers a suite of pro­fes­sional de­vel­op­ment ini­tia­tives for both cur­rent and as­pir­ing in­dus­try lead­ers that will be de­liv­ered through the Cat­tle Coun­cil of Aus­tralia, on be­half of MLA, over the next two years.

MLA man­ag­ing direc­tor Richard Nor­ton said strong lead­er­ship, a skilled work­force and the abil­ity to at­tract the best and bright­est minds to the in­dus­try were key in­gre­di­ents to se­cur­ing the po­ten­tial of the Aus­tralian red meat and live­stock in­dus­try. “The de­vel­op­ment of ca­pa­ble lead­ers with a whole-of-value chain global per­spec­tive will en­sure there are highly skilled pro­duc­ers who can con­tinue to rep­re­sent in­dus­try and ef­fec­tively con­trib­ute to pol­icy de­ci­sions into the fu­ture,” Mr Nor­ton said.

“While de­vel­op­ing the skills base of the cur­rent gen­er­a­tion, this pro­ject is also about de­vel­op­ing emerg­ing tal­ent and I want to en­cour­age the up-and-com­ers within our in­dus­try to seek out these op­por­tu­ni­ties through the Cat­tle Coun­cil.”

Mr Nor­ton said CCA would de­liver the pro­ject to milestones with key de­liv­er­ables in­clud­ing:

■ 50–100 beef pro­duc­ers pro­vided gov­er­nance train­ing spe­cific to the beef in­dus­try;

■ 40% of cur­rent and all fu­ture CCA direc­tors to com­plete a com­pany direc­tors course;

■ A re­view of CCA’s ex­ist­ing gov­er­nance sys­tems and pro­fes­sional ad­vice on im­prove­ments;

■ Skills-based ap­point­ments of the two in­de­pen­dent CCA direc­tors by 2019;

■ Com­mu­ni­ca­tion, me­dia and ad­vo­cacy train­ing for CCA board and com­mit­tee mem­bers;

■ An alumni of 50–70 in­dus­try lead­ers pro­vided lead­er­ship and com­mu­ni­ca­tion train­ing; and

■ Train­ing of a beef spe­cific grad­u­ate in strate­gic pol­icy de­vel­op­ment.

Full de­tails of the pro­ject are avail­able at www.mla.

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