Banana industry’s new project
THE nation’s banana growers will soon be ‘a-peeling’ to Aussie families around a sizeable issue.
Set to kick off on this Sunday, the Weight Check 2017 initiative aims to get Australians to better understand their current weight and take action towards living a healthier life.
By registering their weight at www.weightcheck.com.au, participants will be able to find out how they measure on the Body Mass Index scale and learn their projected weight creep into the future if they do not manage their weight.
Hort Innovation chief executive John Lloyd said the banana industry identified Weight Check 2017 as an ideal marketing opportunity.
"Bananas are the non-stop energy snack, so it made sense for us to partner with SP Health to deliver this creative campaign.”
Weight Check 2017 was developed by SP Health and is sponsored by Australian Bananas, a Hort Innovation initiative funded through banana industry levies.
HEALTHY LIFE: Hort Innovation says bananas are the perfect non-stop energy snack and are happy to partner with a health campaign.